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7 Podcast Launch Questions that Podcast Editors and Producers Handle Most Often
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Episodes 17 - 7 Podcast Launch Questions that Podcast Editors and Producers Handle Most Often
Launching a Podcast: Answers to Your Questions
As a podcast producer, I get all kinds of questions - really good ones, really fun ones, and even questions that I don't know the answer to and have to learn myself. I usually create full episodes or blog posts out of these, but today I wanted to cover a few that I haven't really highlighted yet.
Let's go through some of those questions.
How long does it take to launch a podcast?
The short answer is: as little or as much time as you need. You'll want to factor in the setup and approval process for all podcast players, but I've prepped, planned, and scheduled a podcast launch in just one day for some clients. On the flip side, I've also walked my clients through 4-6 week podcast launch timelines. I think it really depends on how much lead time you want for planning or how ready you are to just dive in!
How many episodes do you recommend publishing at launch?
I always recommend launching with multiple episodes! To launch a podcast you only need 1 episode so there is some wiggle room here!
What music can I use for my podcast?
Music is always something that holds podcasters up, but don't let it! There are licenses you can purchase for royalty-free music on many sites, and there are tons of options. I actually have a full blog post that dives into this, which I'll make sure to link in the show notes. I like StoryBlocks.com - their terms of use is podcast friendly - Always read the fine print!
How do I get my podcast on all the podcast players?
There are lots of podcast hosting platform options out there, including Captivate.fm, Buzzsprout and Spotify for Podcasters. Once you set up your podcast on one of these, you'll use the RSS feed they provide to submit to the major players like Apple, Spotify, YouTube, and more. You'll need to have either a trailer or your first episode ready when you do this.
What should I have in place before launching my podcast?
Set up a profile for your podcast on the social platform that you feel most comfortable with - you already know the platform and the learning curve will be less as you start - you can always add additional platforms as time permits. I would also sign up for BuyMeACoffee.com and SpeakPipe.com to have these in place so that you can share these engagement links with your audience from day one, episode one!
How do I get my podcast sponsored?
Sponsors are looking to get infront of the most amount of people for the least amount of money. Think of a sign on a bus bench - yep, that is advertising, yep they are everywhere - getting your brand out there is the radio model. Sponsors are looking to not just get their message out there, they are looking for a sale - some sort of return on their spend when supporting your show. I like BuyMeACoffee.com as an early and ongoing way to raise support for your podcast.
How can I work with you to launch my podcast, and what do you offer?
First, if you're looking for more information on podcasting, I have tons of free and paid resources at HowToPodcast.ca and free resources at PodcastForFree.com
One-on-one consultations is where the best information is shared, so hit us up for more!
I have a Podcast Launch Kit, which is a DIY course for launching your podcast. I can help you with the entire planning, recording, and strategy process to have you ready to launch within 7-10 days. or over a 4-week podcast launch process for those who prefer a more flexible timeline.
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