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Content provided by Matt Valle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Valle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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Episode #84: Bohb Blair - CMO of Jones Soda, Cannabis Marketing Pioneer, Musician
Manage episode 353038556 series 2992593
Content provided by Matt Valle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Valle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
I first met Bohb Blair at an epic Motörhead show in Chicago in 2009. Fast forward and today Bohb is the CMO of the iconic Jones Soda and the Chief Brand Officer of its cannabis expansion, Mary Jones Cannabis.
Bohb’s first career was in music. After quitting his job as tour manager for Urge Overkill’s Nash Kato, he landed an ad agency gig supporting an on-premise branding program. He bounced up the ladder of the agency world until he became Global Chief Experience Officer at Starcom before joining Jones.
Bohb shares his career journey, his passion for helping pioneer CPG cannabis and his strategy as CMO for Jones. He also discusses why the cannabis market has a data advantage, the problem with bias in research, his love for Brian Eno and music as a hobby vs. a profession.
112 episoade
Distribuie
Manage episode 353038556 series 2992593
Content provided by Matt Valle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Valle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
I first met Bohb Blair at an epic Motörhead show in Chicago in 2009. Fast forward and today Bohb is the CMO of the iconic Jones Soda and the Chief Brand Officer of its cannabis expansion, Mary Jones Cannabis.
Bohb’s first career was in music. After quitting his job as tour manager for Urge Overkill’s Nash Kato, he landed an ad agency gig supporting an on-premise branding program. He bounced up the ladder of the agency world until he became Global Chief Experience Officer at Starcom before joining Jones.
Bohb shares his career journey, his passion for helping pioneer CPG cannabis and his strategy as CMO for Jones. He also discusses why the cannabis market has a data advantage, the problem with bias in research, his love for Brian Eno and music as a hobby vs. a profession.
112 episoade
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Similar cu Rock n' Roll Research Podcast
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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…
continue reading
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continue reading
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continue reading
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…
continue reading
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