We’re on a mission to uncover the science of self-made success. Join host Akua Konadu each week as she interviews some of the most brilliant minds in business—digging deep into the details and uncovering the strategies that turned entrepreneurial dreams into reality. The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, and get paid faster with HoneyBook, and have business flow your way. Natalie Franke was th ...
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Content provided by SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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The Magic of Account Based Marketing - Ankit Oberoi, Zelto | Marketing Nation E3 | SaasBoomi Podcast
Manage episode 380921905 series 2912609
Content provided by SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Enjoy this 50-minute podcast where Arvind and Varun get on a call with Ankit Oberoi to decode the dilemma of ABM, or Account Based Marketing. Ankit, being a proponent for documentation and structure, talks about his journey with AdPushup and how they discovered the untapped potential of ABM in a world filled with inbound marketing companies. Having cracked the ABM playbook methodically, Ankit shares some gems of wisdom with Arvind and Varun as the three of them nail down the specifics of what ABM is and how to leverage it to engage prospective clients in ways that really matter.
Key Takeaways
01:45 - Meet Ankit Oberoi!
03:50 - The Power of ABM
05:52 - Ankit’s tryst with ABM
08:42 - Big companies are intimidating!
11:38 - Identifying the right ICP for you
14:49 - Pick an ICP for your roadmap or pick a roadmap for your ICP?
18:38 - Outbound vs ABM
21:06 - Structuring the Organization for ABM
25:12 - SuperOps’ journey with ABM
27:28 - Using a RevOps team
33:48 - Building the ABM machine
35:35 - Database Management at AdPushup
39:45 - AdPushup’s channels beyond ABM
45:48 - Planning for Zelto’s acquisition
Key Mentions
01:16 - Zelto
02:04 - AdPushup
03:39 - SGx
08:41 - Kayako
39:05 - Almabase
41:32 - Microsoft Azure
41:42 - Google
44:05 - Facebook
Happy watching and listening! 🎧
58 episoade
The Magic of Account Based Marketing - Ankit Oberoi, Zelto | Marketing Nation E3 | SaasBoomi Podcast
Distribuie
Manage episode 380921905 series 2912609
Content provided by SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Enjoy this 50-minute podcast where Arvind and Varun get on a call with Ankit Oberoi to decode the dilemma of ABM, or Account Based Marketing. Ankit, being a proponent for documentation and structure, talks about his journey with AdPushup and how they discovered the untapped potential of ABM in a world filled with inbound marketing companies. Having cracked the ABM playbook methodically, Ankit shares some gems of wisdom with Arvind and Varun as the three of them nail down the specifics of what ABM is and how to leverage it to engage prospective clients in ways that really matter.
Key Takeaways
01:45 - Meet Ankit Oberoi!
03:50 - The Power of ABM
05:52 - Ankit’s tryst with ABM
08:42 - Big companies are intimidating!
11:38 - Identifying the right ICP for you
14:49 - Pick an ICP for your roadmap or pick a roadmap for your ICP?
18:38 - Outbound vs ABM
21:06 - Structuring the Organization for ABM
25:12 - SuperOps’ journey with ABM
27:28 - Using a RevOps team
33:48 - Building the ABM machine
35:35 - Database Management at AdPushup
39:45 - AdPushup’s channels beyond ABM
45:48 - Planning for Zelto’s acquisition
Key Mentions
01:16 - Zelto
02:04 - AdPushup
03:39 - SGx
08:41 - Kayako
39:05 - Almabase
41:32 - Microsoft Azure
41:42 - Google
44:05 - Facebook
Happy watching and listening! 🎧
58 episoade
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Similar cu SaaSBoomi
We’re on a mission to uncover the science of self-made success. Join host Akua Konadu each week as she interviews some of the most brilliant minds in business—digging deep into the details and uncovering the strategies that turned entrepreneurial dreams into reality. The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, and get paid faster with HoneyBook, and have business flow your way. Natalie Franke was th ...
…
continue reading
Whatever you lead can only grow when you do. Experience real-life, real-time business and leadership coaching from Dave Ramsey, a successful CEO, popular radio personality, bestselling author, and now the host of The EntreLeadership Podcast. Dave takes your calls and draws on over 30 years of experience as the CEO of Ramsey Solutions to help you overcome the challenges you're facing. More at https://www.ramseysolutions.com/shows/the-entreleadership-podcast.
…
continue reading
Kara Goldin, founder of Hint, sits down with today’s most fascinating entrepreneurs, disruptors, and change-makers for a no-holds-barred discussion of how they overcame long odds on the road to start-up success. Guests such as Guy Kawasaki (Apple, Canva), Julie Bornstein (The Yes, Stitch Fix), Mindy Grossman (WW), and Amy Errett (Madison Reed) share wisdom and anecdotes that will inspire you – and challenge you to think differently about achieving your goals. For more on the podcast as well ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
Interesting stories from today’s franchisors and entrepreneurs.
…
continue reading
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…
continue reading
Business tips for startups by proven entrepreneurs
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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