Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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The great customer success debate - a meaningful discipline or marketing creation?
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Manage episode 349570488 series 3009727
Content provided by Jon Reed. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Reed or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Yep - we're back. Phil Wainewright and Josh Greenbaum both wrote landmark posts on customer success - but do they agree? And what should customers take from all the "customer success" brouhaha? To help me weigh the arguments, Bonnie Tinder of Raven Intel was on hand to share data and find a way forward. As usual, the audience brought their sharpest and smartest questions. Trivia note: this is my diginomica colleague Phil Wainewright's debut on my hits/misses video show, not to be missed.Also check the itunes channel for the full podcast archives.
…
continue reading
306 episoade
The great customer success debate - a meaningful discipline or marketing creation?
SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com
MP3•Pagina episodului
Manage episode 349570488 series 3009727
Content provided by Jon Reed. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Reed or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Yep - we're back. Phil Wainewright and Josh Greenbaum both wrote landmark posts on customer success - but do they agree? And what should customers take from all the "customer success" brouhaha? To help me weigh the arguments, Bonnie Tinder of Raven Intel was on hand to share data and find a way forward. As usual, the audience brought their sharpest and smartest questions. Trivia note: this is my diginomica colleague Phil Wainewright's debut on my hits/misses video show, not to be missed.Also check the itunes channel for the full podcast archives.
…
continue reading
306 episoade
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