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041: Be Clear, Get Heard! with Steve Woodruff
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Today it’s my honor to have a new acquaintance on the show with me. Steve Woodruff has a really interesting title. He is known as the “King of Clarity.” If your organization needs some guidance on getting through all of the “noise” that is out there, this is the episode for you!
BREAK THROUGH THE GRAY MATTER OVERLOADWe live in an age of information that is everywhere, all the time. Everywhere we turn there is more noise; it is coming from all angles and from companies of all sizes. There is so much out there competing for our attention. So companies are faced with the challenge of breaking through gray matter overload (“GMO”). Steve points out that everyone out there is suffering from GMO, and companies need to find a way to reach their audiences. Does your company have an effective way to cut through all that sensory input and get your message heard? Steve has ways of doing that, and he shares some valuable information in this episode.
CLARITY HAS VALUESteve describes clarity as being characterized by a memory dart, a way of cutting through the clutter and making people understand you. He thinks of the memory dart as “a way to get a message across into people's brains very quickly.” That is important when you consider all of the information people process each day. Clarity has a great deal of value for every organization. How do you effectively get your message across to others? He also discusses the core value of organizational clarity both internal and external to the organization. We all know to prioritize connecting with our customers for branding and growth, but there is also great value to be had internally. After all, it is essential to have everyone on the same page with regards to internal communication, collaboration, networking, branding, and vision. So we also discuss this huge need for internal clarity.
Episode Highlights:- What a memory dart is and how it can help your business
- GMO - gray matter overload - what it is and how to cut through it
- What the human brain reacts to and how even small companies can be competitive
- “It’s not our audience’s job to figure us out” - the importance of truly understanding that and moving beyond it
- The huge need for internal, as well as external, communication and some insight on developing that
- Keywords to communicate identity and value within an organization
- The 5 elements on the approach to clarity
- Referral readiness - what it is and why it’s important
Until next time, lead well!
Bill
Episode Resources:
Connect with Steve Woodruff: https://clarityfuel.com/
LinkedIn: https://www.linkedin.com/in/swoodruff/
FaceBook: https://www.facebook.com/kingofclarity/
Book: Clarity Wins
Connect with Bill:
Web: https://www.theinnovatusgroup.com
LinkedIn: https://www.linkedin.com/in/bill-perry/
Twitter: @innovatusgroup
Instagram: https://www.instagram.com/thebillperryshow/
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