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Mastering Large-Scale Website Migration — Leighann Follis, SEO Director @ JLL : 5
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In this episode of Performance SEO Unpacked, host Ruchi Pardal welcomes Leighann Follis, SEO Director @ JLL, a global SEO manager with deep expertise in technical SEO. They break down the complexities of large-scale website migrations—covering what content to consolidate, how to avoid losing search visibility, and best practices for planning and communication.
Best Moments:
(01:28) The biggest concern for SEO experts during migrations: losing search visibility
(04:02) Deciding what content to keep, remove, or consolidate
(07:05) A case study of a difficult migration and how it was resolved
(11:00) Essential checklist items for planning a large website migration
(13:51) The most critical advice for major website redirects
(17:40) Managing stakeholder expectations throughout the migration
Resources:
- ResultFirst: Visit for more SEO tips and strategies.
- Connect with Ruchi Pardal on LinkedIn for a conversation about SEO
Guest Bio:
Leighann Follis is a global SEO manager with experience working for JLL and other enterprise brands. She specializes in large-scale website migrations, emphasizing thorough planning, robust data analysis, and diligent post-launch checks to maintain search visibility and ensure smooth transitions.
If you enjoyed today's episode and found valuable insights for your business, be sure to subscribe to Performance SEO Unpacked for more expert discussions. Don't forget to leave a review and share this episode with your team or fellow marketers! Let's keep the conversation going—connect with us on LinkedIn and join the community of enterprise SEO enthusiasts.
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