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SPOS #905 – Mark Schaefer On Crafting Authentic Brands In A Clickbait World

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Content provided by Mitch Joel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mitch Joel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Welcome to episode #905 of Six Pixels of Separation - The ThinkersOne Podcast.

Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #905. A seasoned marketing consultant, keynote speaker and blogger, Mark Schaefer brings decades of experience to a discipline often clouded by buzzwords. Mark is all about cutting through the complexity of digital noise to foster real connections for the brand and their customers. His latest book, Belonging To The Brand, explores the concept of community as a cornerstone of customer loyalty. In it, Mark details pragmatic approaches for brands to earn trust and advocacy, suggesting that the key lies in creating a sense of belonging among consumers. This book is a guide rooted in the principle that meaningful engagement trumps transient marketing victories. Complementing this practical approach to marketing, Mark also recently published, The Most Amazing Marketing Book Ever, which is a collection of diverse perspectives from marketing professionals across the industry, advocating for a collective learning mindset (the authors were culled from his private marketing community). That book reinforces the idea that the most robust marketing strategies emerge from a mosaic of insights. Like me, Mark is a long-time blogger, offering opinions and actionable advice from evolving digital tactics to leveraging social media for genuine engagement. Beyond his writing, Mark prides himself on being an educator, marketing consultant and speaker. His philosophy is simple: Understand your audience deeply and engage with them authentically. If you're looking for insights that are both practical and forward-thinking, we battle it out thinking about where marketing is headed. Take a glimpse into the latest marketing trends and strategies, while also being reminded how enduring principles of community and authenticity can be applied in today's fully-digital world. Enjoy the conversation...

  continue reading

938 episoade

Artwork
iconDistribuie
 
Manage episode 383343311 series 2462973
Content provided by Mitch Joel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mitch Joel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Welcome to episode #905 of Six Pixels of Separation - The ThinkersOne Podcast.

Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #905. A seasoned marketing consultant, keynote speaker and blogger, Mark Schaefer brings decades of experience to a discipline often clouded by buzzwords. Mark is all about cutting through the complexity of digital noise to foster real connections for the brand and their customers. His latest book, Belonging To The Brand, explores the concept of community as a cornerstone of customer loyalty. In it, Mark details pragmatic approaches for brands to earn trust and advocacy, suggesting that the key lies in creating a sense of belonging among consumers. This book is a guide rooted in the principle that meaningful engagement trumps transient marketing victories. Complementing this practical approach to marketing, Mark also recently published, The Most Amazing Marketing Book Ever, which is a collection of diverse perspectives from marketing professionals across the industry, advocating for a collective learning mindset (the authors were culled from his private marketing community). That book reinforces the idea that the most robust marketing strategies emerge from a mosaic of insights. Like me, Mark is a long-time blogger, offering opinions and actionable advice from evolving digital tactics to leveraging social media for genuine engagement. Beyond his writing, Mark prides himself on being an educator, marketing consultant and speaker. His philosophy is simple: Understand your audience deeply and engage with them authentically. If you're looking for insights that are both practical and forward-thinking, we battle it out thinking about where marketing is headed. Take a glimpse into the latest marketing trends and strategies, while also being reminded how enduring principles of community and authenticity can be applied in today's fully-digital world. Enjoy the conversation...

  continue reading

938 episoade

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