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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
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Adrian Bevington: Crisis communications, football and the coronavirus
Manage episode 257554991 series 1924107
Content provided by MrRichardClarke. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MrRichardClarke or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
TOPICS
The communication principles to use in the coronavirus crisis
The differences of approach around European football
Rights and wrongs of a holding statement
The possible repositioning of football after we return - “We could be a better society at the end of this, one where we are kinder”
Reframing the narrative around the game
Collaborative working between clubs
Looking back at changes during Adrian’s time as Director of Communications for the England team
The first Twitter World Cup
The influence of Gareth Southgate in England’s recent PR revival
The change in newspapers’ influence and tone in recent decades
How England players like Lampard, Gerrard etc learnt to handle the media
The rigours of the role - being on call 24/7, arguments, powerful personalities
How to use social media to correct negative stories
The move to become MD of Team England
The rarity of moving into a leadership role with a background in communications
In the post-coronavirus football world will the leadership of football clubs lean more to communications and community?
Moving to the FA of Wales for this their successful Euro
The pressure of certain countries/club and how that can stifle joy
Extrapolating a positive culture when you have a great leader
Values - creating them and communicating them. “Values are not just words, Values are what you live”
Having stretch targets and creating transparency with supporters
The pressure of success and how that affects values
Adrian’s key tips for sporting organisations when we emerge from the coronavirus
94 episoade
Distribuie
Manage episode 257554991 series 1924107
Content provided by MrRichardClarke. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MrRichardClarke or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
TOPICS
The communication principles to use in the coronavirus crisis
The differences of approach around European football
Rights and wrongs of a holding statement
The possible repositioning of football after we return - “We could be a better society at the end of this, one where we are kinder”
Reframing the narrative around the game
Collaborative working between clubs
Looking back at changes during Adrian’s time as Director of Communications for the England team
The first Twitter World Cup
The influence of Gareth Southgate in England’s recent PR revival
The change in newspapers’ influence and tone in recent decades
How England players like Lampard, Gerrard etc learnt to handle the media
The rigours of the role - being on call 24/7, arguments, powerful personalities
How to use social media to correct negative stories
The move to become MD of Team England
The rarity of moving into a leadership role with a background in communications
In the post-coronavirus football world will the leadership of football clubs lean more to communications and community?
Moving to the FA of Wales for this their successful Euro
The pressure of certain countries/club and how that can stifle joy
Extrapolating a positive culture when you have a great leader
Values - creating them and communicating them. “Values are not just words, Values are what you live”
Having stretch targets and creating transparency with supporters
The pressure of success and how that affects values
Adrian’s key tips for sporting organisations when we emerge from the coronavirus
94 episoade
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Similar cu Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
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continue reading
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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