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Has The Tide Turned?
Manage episode 462325124 series 2892951
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Billboard revenues are increasing in the U.S., after many years of weak performance due to a number of factors including competing advertising products, Covid, and corporate distractions from marketing to such initiatives as DEI. Now, suddenly, billboard rates of return are increasing. In this Billboard Mastery podcast we're going to explore why the sudden shift has occurred and if it's a fad or a permanent change.
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