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Episode 15: Alex Berman. Multiple bootstrapped acquisitions.
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Alex has sold his bootstrapped startup Taplio to another bootstrapped startup, Lemlist, since we recorded this episode - a big deal in the bootstrapped world. And it wasn't his first venture and entrepreneurship experience. In fact, he exited a few startups already.
Alex is now working on Omni, which assists in the creation and implementation of an Omni Channel outreach system that generates more sales from difficult-to-reach prospects and automatically closes high-quality B2B clients. In just 10 minutes a day.
Key Takeaways
[00:49] - The cold email outreach and pitching superpower.
[02:16] - Co-founding a bootstrapped startup that will be sold.
[03:30] - Serial entrepreneurship and multiple exits story.
[04:15] - Why is it necessary to create marketing hype, push the product, and be consistent?
[07:12] - The synergy of co-founders and the idea validation stage.
[08:16] - Sign-ups struggle after the launch.
[09:25] - Collaborating with influencers via revenue sharing.
[10:38] - Identifying exponential growth channels in order to advance to the next level.
[12:32] - Using an MRR as a success indicator.
[13:55] - Getting money very quickly is the first focus to do.
[14:23] - Startup valuation - how to start from scratch properly.
[16:46] - Entrepreneurial advice for aspiring entrepreneurs.
Quotes
“All I want to do is to get them in the product so they can make this decision.“ - Alex
“The main thing is getting the landing page that converts and collects money.“ - Alex
“Try what works and try make money as soon as possible.“ - Alex
“Your technical skills are worth zero dollars in the early stage of the business. The only thing that matters is customers. That’s the only thing you need to be focused on.“ - Alex
Links
Follow the journey:
Twitter: twitter.com/alxberman
LinkedIn: linkedin.com/in/alexanderberman
Cold Email Manifesto book: Cold Email Manifesto
Omni: omni.us
Book with insights: Navigating The Bootstrapped Mafia
Connect with Bulat:
LinkedIn: linkedin.com/in/thebulatk
Twitter: twitter.com/thebulatk
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