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591: To Sell Freedom, Listen More

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Content provided by The Brian Nichols Show. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Brian Nichols Show or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

On today's episode, we're going back to January 2021, when I joined Matt Kibbe on his program, Kibbe on Liberty.

He and I talked about the biggest issue facing America at the time: how do we sell freedom?

We talked about how the problem of selling freedom has two parts—the first being that people don't know what they want until they see it, and the second being that people think they want freedom but actually want something else (like security or safety).

We also talked about the importance of listening to what people are saying and not just assuming you know what they want. I'm a firm believer in the power of listening—after all, it's how I got my start as a consultant. In fact, I used a lot of the same techniques that Matt and I talk about here to help me learn about my clients' needs.

I hope you enjoy this trip to yesteryear as much as I did!

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

870 episoade

Artwork

591: To Sell Freedom, Listen More

The Brian Nichols Show

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Manage episode 342074703 series 2418231
Content provided by The Brian Nichols Show. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Brian Nichols Show or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

On today's episode, we're going back to January 2021, when I joined Matt Kibbe on his program, Kibbe on Liberty.

He and I talked about the biggest issue facing America at the time: how do we sell freedom?

We talked about how the problem of selling freedom has two parts—the first being that people don't know what they want until they see it, and the second being that people think they want freedom but actually want something else (like security or safety).

We also talked about the importance of listening to what people are saying and not just assuming you know what they want. I'm a firm believer in the power of listening—after all, it's how I got my start as a consultant. In fact, I used a lot of the same techniques that Matt and I talk about here to help me learn about my clients' needs.

I hope you enjoy this trip to yesteryear as much as I did!

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

870 episoade

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