591: To Sell Freedom, Listen More

50:30
 
Distribuie
 

Manage episode 342074703 series 2418231
După The Brian Nichols Show descoperit de Player FM și comunitatea noastră - drepturile de autor sunt deținute de către editor, nu de Player FM, iar materialul audio este transmis direct de la serverul editorului. Apasă butonul Abonare pentru a urmări actualizările în Player FM, sau copiază sursa URL în alte aplicații podcast.

On today's episode, we're going back to January 2021, when I joined Matt Kibbe on his program, Kibbe on Liberty.

He and I talked about the biggest issue facing America at the time: how do we sell freedom?

We talked about how the problem of selling freedom has two parts—the first being that people don't know what they want until they see it, and the second being that people think they want freedom but actually want something else (like security or safety).

We also talked about the importance of listening to what people are saying and not just assuming you know what they want. I'm a firm believer in the power of listening—after all, it's how I got my start as a consultant. In fact, I used a lot of the same techniques that Matt and I talk about here to help me learn about my clients' needs.

I hope you enjoy this trip to yesteryear as much as I did!

Learn more about your ad choices. Visit megaphone.fm/adchoices

676 episoade