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698: How to actually cater to your audience

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Content provided by Trappe Digital LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trappe Digital LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Everyone talks about creating content and experiences for their audience, their target buyer, persona, whatever. But how do we really know who they are? Looking at data and online behavior is certainly one way, but have you ever considered a qualitative research study to really get to the bottom of some of their core problems?

Isabelle Landreville, president and chief insight seeker at Sylvestre & Co., joins me on Episode 698 of "The Business Storytelling Podcast" to talk about that topic. Join us.

Connect with Isabelle and her company here: http://sylvestreco.com

  continue reading

785 episoade

Artwork
iconDistribuie
 
Manage episode 448677789 series 2679551
Content provided by Trappe Digital LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trappe Digital LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Everyone talks about creating content and experiences for their audience, their target buyer, persona, whatever. But how do we really know who they are? Looking at data and online behavior is certainly one way, but have you ever considered a qualitative research study to really get to the bottom of some of their core problems?

Isabelle Landreville, president and chief insight seeker at Sylvestre & Co., joins me on Episode 698 of "The Business Storytelling Podcast" to talk about that topic. Join us.

Connect with Isabelle and her company here: http://sylvestreco.com

  continue reading

785 episoade

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