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240. Bringing the Human Touch to Digital Banking w/ Caitlin Drake

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Manage episode 354683408 series 3253424
Content provided by BombBomb. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BombBomb or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Experience and Digital Banking at Busey, an organization recently honored as one of America’s Best Banks by Forbes and one of the Best Banks to Work For by American Banker. With 15 years of experience in the financial services sector, Caitlin brings a wealth of knowledge on customer experience and digital transformation.
This conversation centers around:

  • Why customer experience is not a “nice to have” and how to break that misconception at the C-suite level
  • How a 150 year-old Brand Promise still guides Busey today
  • How Busey’s team is humanizing digital banking
  • How a perceived cost center became a meaningful and award-winning care center
  • What the status-quo of the banking industry is today
  • What Caitlin’s motivation was behind becoming a Certified Customer Experience Professional (CCXP)

More information about Caitlin and today’s topics:


Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.
  continue reading

272 episoade

Artwork
iconDistribuie
 
Manage episode 354683408 series 3253424
Content provided by BombBomb. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BombBomb or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Experience and Digital Banking at Busey, an organization recently honored as one of America’s Best Banks by Forbes and one of the Best Banks to Work For by American Banker. With 15 years of experience in the financial services sector, Caitlin brings a wealth of knowledge on customer experience and digital transformation.
This conversation centers around:

  • Why customer experience is not a “nice to have” and how to break that misconception at the C-suite level
  • How a 150 year-old Brand Promise still guides Busey today
  • How Busey’s team is humanizing digital banking
  • How a perceived cost center became a meaningful and award-winning care center
  • What the status-quo of the banking industry is today
  • What Caitlin’s motivation was behind becoming a Certified Customer Experience Professional (CCXP)

More information about Caitlin and today’s topics:


Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.
  continue reading

272 episoade

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