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Ep 017 - Wellness in Every Sip: Inside Erth’s Game-Changing Beverages
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Welcome to The Dean's List! In this episode, we dive into the world of wellness, sustainability, and entrepreneurship with Sam and Eric, the innovative duo behind Erth Beverage, creators of the revitalizing switchel drinks that are taking the Pacific Northwest by storm. Discover how they transformed centuries-old beverage traditions into modern, health-forward elixirs that promote natural hydration and balance.
Join host Alison Dean as she explores the journey of launching a successful beverage company, the challenges of maintaining authenticity in the face of 'greenwashing' by big brands, and the importance of community-driven sustainability. From upcycling fruit scraps to epic team-building retreats in the wilderness, learn what sets Erth Beverage apart and how they’re redefining what it means to run a people-first, earth-conscious business.
If you’re a fan of functional drinks, small business inspiration, or just love learning about creative, sustainable entrepreneurship, this episode is for you!
Highlights:
- What is switchel and why is it making a comeback?
- Overcoming challenges as a startup in the beverage industry.
- Real talk about wellness trends, greenwashing, and hidden ingredient pitfalls.
- Sustainable practices that go beyond the buzzwords.
- The power of team-building trips for business growth.
Don't miss this blend of humor, heart, and hard-earned wisdom. Subscribe for more interviews with entrepreneurs who combine passion with purpose!
#Switchel #SustainableBusiness #WellnessJourney #Entrepreneurship #EarthBeverage #TheDeansList #SmallBusinessSuccess
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