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The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners
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Reducing Launch Stress With An Effective Pre-Launch Strategy with Brenna Mcgowan [Ep 156]
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Have you ever found yourself drowning in the stress of preparing for a big product launch? Or maybe you've been trying to sell your product but just can't seem to attract the right clients?
I get it - launching can be overwhelming and disappointing without the right strategy.
In this episode, I dive deep with launch expert Brenna McGowan, uncovering game-changing strategies to transform your launch. With her unique prelaunch-focused approach, Brenna shares how to sell the process, reduce stress, and ensure a successful launch.
More about Brenna Mcgowan:
Brenna McGowan is a pre-launch strategist and copywriter who helps businesses amplify their launch results through strategic pre-launch content. She specialises in warming up audiences and building anticipation, ensuring that entrepreneurs maximise engagement and sales when they launch their products or services.
Topics covered in tis episode:
- Selling the Process, Not the Product: Brenna shares insights on the importance of focusing on the process rather than the product during the prelaunch phase.
- Master Micro Sales: Selling is not a one-time event. She emphasises the significance of micro sales through continuous content creation, long before your official launch.
- Harness the Power of Personal Preference: Whether you’re more comfortable with audio or video, leverage your strengths. Brenna, for example, prefers audio and uses tools like Voxer for meaningful voice interactions, instead of getting on video.
- Email vs. Social Media: While social media is vital, Brenna highlights how emails are a more effective sales channel. Repurposing email content for social media can streamline your efforts and reach a wider audience.
Connect with Brenna Mcgowan:
- Pre-Launch Plan Program: CLICK HERE
- Free Pre-Launch Plan Cheat Sheet: https://brennamcgowan.co/cheatsheet/
- Brenna's Website: https://brennamcgowan.co/
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