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Content provided by Charley Tichenor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Charley Tichenor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS
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MER & ROAS are BS! This is the only metric you should look at
Manage episode 362484018 series 3274353
Content provided by Charley Tichenor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Charley Tichenor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
MER (Margin Efficiency Ratio) and ROAS (Return on Ad Spend) are commonly used metrics for evaluating marketing effectiveness, but they are severely flawed. Here are the 4 things you absolutely need to know and the one metric no one is talking about, that will help you unlock growth and scale for years! Resources: Get unlimited access to all our ebooks, masterclasses & 3 classes a week 👉 www.DisrupterSchool.com/EnrollInDisrupterSchool The Facebook Ads MBA Program is an immersive Hi-Touch accelerator 👉 www.MBA.FacebookDisrupter.com Book time to talk with me: 👉 www.Consulting.FacebookDisrupter.com Join my newsletter: 👉 www.Newsletter.FacebookDisrupter.com Chapters: 00:00 MER & ROAS are BS! 00:04 How to Measure Your Digital Marketing Success with these 4 Key Metrics 04:26 Mastering Profitable Scaling Margin (PSM) for Maximum Profitability 10:14 What is Disrupter School and the Facebook Ads MBA Program
258 episoade
MER & ROAS are BS! This is the only metric you should look at
The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS
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Manage episode 362484018 series 3274353
Content provided by Charley Tichenor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Charley Tichenor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
MER (Margin Efficiency Ratio) and ROAS (Return on Ad Spend) are commonly used metrics for evaluating marketing effectiveness, but they are severely flawed. Here are the 4 things you absolutely need to know and the one metric no one is talking about, that will help you unlock growth and scale for years! Resources: Get unlimited access to all our ebooks, masterclasses & 3 classes a week 👉 www.DisrupterSchool.com/EnrollInDisrupterSchool The Facebook Ads MBA Program is an immersive Hi-Touch accelerator 👉 www.MBA.FacebookDisrupter.com Book time to talk with me: 👉 www.Consulting.FacebookDisrupter.com Join my newsletter: 👉 www.Newsletter.FacebookDisrupter.com Chapters: 00:00 MER & ROAS are BS! 00:04 How to Measure Your Digital Marketing Success with these 4 Key Metrics 04:26 Mastering Profitable Scaling Margin (PSM) for Maximum Profitability 10:14 What is Disrupter School and the Facebook Ads MBA Program
258 episoade
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Similar cu The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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We interview hard to reach entrepreneurs. (Mark Cuban, Tim Ferriss, Sophia Amoruso, Tony Robbins, Barbara Corcoran, Gary Vaynerchuk, & many more). Unlike most podcast interview series Nathan Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business. So from launching Foundr Magazine he's gone out and ...
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continue reading
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