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Going global with GQ editorial boss Will Welch

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Content provided by Chris Stone and New Statesman Media Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Stone and New Statesman Media Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

The Covid-19 pandemic led Conde Nast to accelerate its plans to create a digital-first global content strategy. Several of its biggest brands, including Vogue, GQ and Conde Nast Traveller, have now restructured under global leaders - ending unnecessary competition and sharing the same joint vision and ethos for the first time.


GQ global editorial director Will Welch spoke to Press Gazette about how the magazine brand has evolved under his editorship, how teams on its 20 international editions now work together and how this benefits its advertising clients.


Welch was speaking shortly before the launch of GQ's inaugural Creativity issue, the first time the magazine will share the same pages cover to cover in every market, and Global Creativity Awards gala being held in New York.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

80 episoade

Artwork
iconDistribuie
 
Manage episode 359981607 series 3406922
Content provided by Chris Stone and New Statesman Media Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Stone and New Statesman Media Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

The Covid-19 pandemic led Conde Nast to accelerate its plans to create a digital-first global content strategy. Several of its biggest brands, including Vogue, GQ and Conde Nast Traveller, have now restructured under global leaders - ending unnecessary competition and sharing the same joint vision and ethos for the first time.


GQ global editorial director Will Welch spoke to Press Gazette about how the magazine brand has evolved under his editorship, how teams on its 20 international editions now work together and how this benefits its advertising clients.


Welch was speaking shortly before the launch of GQ's inaugural Creativity issue, the first time the magazine will share the same pages cover to cover in every market, and Global Creativity Awards gala being held in New York.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

80 episoade

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