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The Atlantic's winning subscription strategy with CEO Nicholas Thompson

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Content provided by Chris Stone and New Statesman Media Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Stone and New Statesman Media Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

The Atlantic has become profitable after years in the red and marked the major milestone of reaching one million subscribers, it announced in April.


CEO Nicholas Thompson joined Press Gazette to discuss the subscription strategy behind The Atlantic's recent success, how advertising fits in, the search for an elusive third revenue stream, and what goals he might set for the business next.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

76 episoade

Artwork
iconDistribuie
 
Manage episode 415932879 series 3406922
Content provided by Chris Stone and New Statesman Media Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Stone and New Statesman Media Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

The Atlantic has become profitable after years in the red and marked the major milestone of reaching one million subscribers, it announced in April.


CEO Nicholas Thompson joined Press Gazette to discuss the subscription strategy behind The Atlantic's recent success, how advertising fits in, the search for an elusive third revenue stream, and what goals he might set for the business next.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

76 episoade

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