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Jennifer Best's Best Insights on Transformative Marketing
Manage episode 452062744 series 3579284
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Join Wendy Coulter and Hanna Jernigan as they interview Jennifer Best, Vice President of Marketing at AAE Speakers Bureau, in an episode that delves into the transformative power of seemingly small innovations in branding. Jennifer shares how she drove significant results, including a 28% annual increase in inbound lead generation and the creation of an industry benchmark report that tripled organic brand mentions. Learn about her strategies, challenges, and the valuable lessons she has gained, particularly through the 'Hummingbird Effect,' which explores how minor changes can lead to major successes in brand perception, customer experience, and revenue growth.
00:00 Introduction to Wendy Coulter and the Hummingbird Effect
01:05 Meet Jennifer Best: Marketing Success at AAE Speakers Bureau
02:15 Jennifer's Journey and Fun Facts
03:53 Innovative Marketing Strategies During the Pandemic
05:28 The Impact of Thought Leadership and Benchmark Reports
14:12 Measuring Success and Unexpected Outcomes
23:13 Advice for Marketers and Embracing Innovation
29:41 The Role of Technology and Testing in Marketing
40:50 Conclusion and Contact Information
12 episoade
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