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Digital Adspend 2023 in focus, with IAB UK’s Elizabeth Lane
Manage episode 414200163 series 1934726
Content provided by Tom and IAB UK. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom and IAB UK or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
To coincide with today’s launch of Digital Adspend 2023, James is joined by Elizabeth Lane, IAB UK’s Head of Insight and Measurement, to unpick the key takeaways to remember. They get into the double-digit growth of the market in the context of the wider economic backdrop, what’s driving spend trends and the addition of a brand-new channel to the report.
Check out IAB Digital Adspend 2023 here: https://www.iabuk.com/adspend
Tickets for Engage 2024 are available here: https://www.iabuk.com/events-training/engage-2024
Hosted on Acast. See acast.com/privacy for more information.
212 episoade
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Manage episode 414200163 series 1934726
Content provided by Tom and IAB UK. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom and IAB UK or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
To coincide with today’s launch of Digital Adspend 2023, James is joined by Elizabeth Lane, IAB UK’s Head of Insight and Measurement, to unpick the key takeaways to remember. They get into the double-digit growth of the market in the context of the wider economic backdrop, what’s driving spend trends and the addition of a brand-new channel to the report.
Check out IAB Digital Adspend 2023 here: https://www.iabuk.com/adspend
Tickets for Engage 2024 are available here: https://www.iabuk.com/events-training/engage-2024
Hosted on Acast. See acast.com/privacy for more information.
212 episoade
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Similar cu The IAB UK Podcast
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