Facebook Ads Aren’t Google Ads—Here’s Why That Matters

The Law Firm Marketing Minute

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🚨 Most law firm owners approach Facebook ads like they're just another version of Google ads—and that's a fast track to wasted money. In this episode, Danny breaks down the fundamental difference in how these platforms work, and why understanding intent versus interest is absolutely essential to getting results. If your ad is showing up in the wrong feed, it’s not the algorithm’s fault—it’s yours.

📌 Key Takeaways

Facebook and Instagram ads are not triggered by user searches—Google is.
Your Facebook targeting must focus on demographics and interests, not keywords.
Misunderstanding platform behavior leads to poor ROI, no matter your budget.

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