7 Secrets to Understanding Fitness Motivation among People over 50 -- Plus, the No. 1 Tip to Keep Them at Your Gym or Studio.

The Optimal Aging Podcast

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1y ago 17:53

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How can gym and studio owners keep their members motivated to keep coming back after the initial excitement wears off? And what role does your communications system play in retaining these folks – especially those who are over 50?

Gym and studio owners first need to understand why people over 50 want to get in shape or stay in shape. So I'll share my top 7 reasons why older people want your services, and then I’m going to share the No. 1 secret to keeping members – new and veterans alike – coming back even when they feel like they'd rather stay home on the couch.
Resources
Life Priority Supplements -- Affiliate Discount here
Naamly – Support our advertiser, who helps you keep in touch with your members
Functional Aging Institute -- Use FAIMM50 discount code
Prime Fit Content – Engage the over-50 market

130 episoade

#Fitness #Jay Croft #Fitness Over 50 #Active Aging #Baby Boomers #Exercise #Physical Fitness #Wellbeing After 50 #Function Fitness #Content Marketing