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How to Think Like a Thought Leader, Not Just a Personal Stylist
Manage episode 472425857 series 3565276
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Do you ever feel like you're constantly trying to convince potential clients that investing in styling is worth it? The truth is, the highest-paid stylists aren’t just great at putting together outfits, they’ve positioned themselves as trusted advisors and thought leaders.
In this episode of The Six Figure Personal Stylist Podcast, I’m breaking down what it really takes to shift from being seen as just a service provider to becoming an in-demand expert. We’ll talk about why authority, not just skill, commands higher rates, the biggest mistake stylists make in their content, and the three key changes you can make today to start building credibility that attracts premium clients.
2:02 – The one belief that separates premium stylists from struggling ones
5:12 – Why authority (not just skill) commands higher rates
8:06 – How to build a brand that clients trust before they ever book a call
11:02 – The shift from sharing style tips to leading conversations
14:46 – Why a strong point of view is essential for premium pricing
19:49 – The power of challenging your audience’s current thinking
24:35 – Thought leadership vs. perfectionism and what actually matters in marketing
Mentioned in How to Think Like a Thought Leader, Not Just a Personal Stylist
The Positioning Intensive is a 90-minute session where we will clarify who you are here for. Walk away from this session with a custom positioning plan, clarity on what to say, and a week of Voxer support to get it implemented.
Learn more about The Positioning Intensive at https://thestylingconsultancy.com/the-positioning-intensive
Capitole
1. How to Think Like a Thought Leader, Not Just a Personal Stylist (00:00:00)
2. The one belief that separates premium stylists from struggling ones (00:02:59)
3. Why authority (not just skill) commands higher rates (00:06:09)
4. How to build a brand that clients trust before they ever book a call (00:09:03)
5. The shift from sharing style tips to leading conversations (00:11:59)
6. Why a strong point of view is essential for premium pricing (00:15:43)
7. The power of challenging your audience’s current thinking (00:20:46)
8. Thought leadership vs. perfectionism and what actually matters in marketing (00:25:32)
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