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Do We Need to Provide Every Service a Realtor Expects?

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Manage episode 340364700 series 3370519
Content provided by Spiro. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Spiro or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Realtors are asking for more and more in regards to services that Real Estate Photographers & Videographers provide, up to and including installing signs. Do we need to provide every product or service that a Realtor asks for?

Show Summary:

0:00-3:00 Intro

3:01-5:52: Introduction of Question: Do Real Estate Photographers need to offer every product or service a Realtor asks them for?

  • Real Estate Photographers today are largely offering more marketing services beyond photography than they used to.
  • Real Estate Photographers do need to adapt and change to what a Realtor needs.
  • But does every service need to be offered?

5:53-9:06 : Personal Story on Offering a New Product for Realtor Client

  • Most the home video tour work he did when company first started was in Northwest Ohio
  • Realtor in Dayton (hour and a half south) saw video tours and wanted WOW to shoot for him in Dayton
  • Realtor asked for Photos and video, and Todd didn’t offer photos, but agreed to job
  • If you don’t know how to do new service, learn first before trying to sell/offer it to clients

9:07-11:43 : How to determine whether a new product/service should be offered

  • Develop spreadsheet to share amongst company tracking client requests for products/services, to measure what is needed and what are one-off requests
  • Don’t create product/service because you think it’s “cool”, but market hasn’t expressed need for.
  • Ask clients what products/services they need. Send questionnaires to clients.

11:43-19:21: Is there a point of diminishing returns on how many services your company provides?

  • Look at how you can make your company “sticky” to a client (so they are less likely to leave you). Returns long term worth it.
  • Again, ask agents what they want to determine whether to offer service.
  • Gather data on the decision you need to make.

19:22-23:50 : Closing

Have questions or comments? Email hello@spiro.media or craig@spiro.media. You can find out more about Spiro at http://spiro.media.

  continue reading

78 episoade

Artwork
iconDistribuie
 
Manage episode 340364700 series 3370519
Content provided by Spiro. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Spiro or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Realtors are asking for more and more in regards to services that Real Estate Photographers & Videographers provide, up to and including installing signs. Do we need to provide every product or service that a Realtor asks for?

Show Summary:

0:00-3:00 Intro

3:01-5:52: Introduction of Question: Do Real Estate Photographers need to offer every product or service a Realtor asks them for?

  • Real Estate Photographers today are largely offering more marketing services beyond photography than they used to.
  • Real Estate Photographers do need to adapt and change to what a Realtor needs.
  • But does every service need to be offered?

5:53-9:06 : Personal Story on Offering a New Product for Realtor Client

  • Most the home video tour work he did when company first started was in Northwest Ohio
  • Realtor in Dayton (hour and a half south) saw video tours and wanted WOW to shoot for him in Dayton
  • Realtor asked for Photos and video, and Todd didn’t offer photos, but agreed to job
  • If you don’t know how to do new service, learn first before trying to sell/offer it to clients

9:07-11:43 : How to determine whether a new product/service should be offered

  • Develop spreadsheet to share amongst company tracking client requests for products/services, to measure what is needed and what are one-off requests
  • Don’t create product/service because you think it’s “cool”, but market hasn’t expressed need for.
  • Ask clients what products/services they need. Send questionnaires to clients.

11:43-19:21: Is there a point of diminishing returns on how many services your company provides?

  • Look at how you can make your company “sticky” to a client (so they are less likely to leave you). Returns long term worth it.
  • Again, ask agents what they want to determine whether to offer service.
  • Gather data on the decision you need to make.

19:22-23:50 : Closing

Have questions or comments? Email hello@spiro.media or craig@spiro.media. You can find out more about Spiro at http://spiro.media.

  continue reading

78 episoade

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