Outside the Box Marketing Ideas For Your Real Estate Photography Business - Jordan Powers

The Spiro Podcast: Managing your Real Estate Photography & Videography Business

Jordan Powers of Jordan Powers Photography joins us this week to talk about marketing ideas that are on the more creative side, to help you build your client base for your Real Estate Photography & Videography business! Check out his website at:

http://jordanpowersphotography.com,

and his Instagram account at: @jrdnpwrs

Show Summary:

0:00-2:19: Podcast Open/Teaser: No One Cares about Real Estate Photography, except us.

2:20-3:53: Welcome & Introduction of Spiro Software

3:54-5:35: Introduction of Topic & Guest: Outside of the Box Marketing Ideas with Guest Jordan Powers

5:36-9:12 : Jordan Powers shares his business story:

• Started Photography in 2005 with weddings and portraits
• 2011 was looking for a house in Minnesota, and had idea to shoot real estate because photos were so bad
• Eventually got into Architectural Photography. Only difference between residential real estate photography and architectural photography is who the client is

9:13-10:58: How Jordan entered “educational” space of photography

• Worked in corporate America for a time, and was part of award winning training program and coaching/mentoring others.
• Has always had an interest in psychology

10:59-29:54: Outside the Box Marketing Ideas: How can we set ourselves apart from others in the industry in our market?

• Do a “self-awareness” analysis. Identify what you are uniquely good at.
• Make yourself more than just a photographer to your client
• Created a Video Podcast/Show that featured his clients, and did a giveaway for commenting/sharing. Business doubled as word of the show spread.
• Have to make people care about what you do
• Marketing almost takes care of itself as you build authentic relationships with clients
• Can go back to traditional marketing methods like presentations at brokerages, but have follow-up plan. Bring an iPad with you, and have a follow up event like a free listing shoot or headshot session. Pass iPad around to gather contact info, and get Realtor to take action while you’re there to follow up on.
• Have a special page on your website for brokerage meeting you’re presenting at. Put QR Code up on TV screen and have them scan. Everyone that goes there can pick up FB pixel you put on page, that then targets ads to them for you. Be intentional in your follow up.

29:55-32:54 : Educational Resources from Jordan Powers:

• http://jordanpowersphotography.com
• Mastermind Calls & Coachings
• Video Series on starting a business from scratch
• Instagram: @jrdnpwrs
• Eli Jones
• Rich Baum
• Rich Cool
• Constantly be educating yourself and don’t take shortcuts
• Don’t be afraid to experiment

32:55-34:39 : Closing

Have questions or comments? Email [e-mail] or [e-mail]. You can find out more about Spiro at http://spiro.media.