Strategic Planning - Not Just "a thing", but 2 Things.
Manage episode 515146004 series 2801738
Are you looking for a Third Growth Option ℠ ?
We unpack why strategic planning fails, when leaders confuse the destination with the plan — and how a bold North Star fuels execution.
Key Takeaways:
- AVOID thinking too small (seeing goals as “Finish Lines”)
- INSTEAD, think bigger: set goals as your “North Star”.
- SUMMIT VISION – from 3 lenses (marketing, ops, finance)
- TRANSFORMATIVE PERSPECTIVE from the peak
- “Attainable” goals provide short-term reward, but don’t inspire much
- BHAG thinking (combined with well-sequenced quick wins) creates real momentum
- Commit to one system of executing the plan: EOS, OKRs, OGSM, our 1-2-3 Growth Process, etc.
- THE ULTIMATE TRAP: the crime of low aim
Always growing.
Benno Duenkelsbuehler
CEO & Chief Sherpa of (re)ALIGN
Capitole
1. Planning Feels Hard (00:00:00)
2. Strategy Versus Planning (00:00:21)
3. North Star Not Finish Line (00:00:50)
4. Paint A Three-Dimensional Vision (00:01:56)
5. Choose A Planning System (00:03:29)
6. Sequence Milestones To Everest (00:04:18)
7. Reject Low Aims (00:05:00)
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