Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Content provided by J. Rosemarie Francis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by J. Rosemarie Francis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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How to Leverage Podcast Analytics to Boost Revenue w/ Philippa Games
Manage episode 451215016 series 2994032
Content provided by J. Rosemarie Francis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by J. Rosemarie Francis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Philippa Gamse, a digital analytics and strategy consultant, talks about the critical role of analytics in podcasting and business.
We discuss how understanding the metrics can help podcasters and entrepreneurs make informed decisions to improve their business.
Philippa shares practical examples of how analytics can expose audience behavior and content effectiveness, and emphasize the importance of adapting strategies based on the data.
We concluded with actionable tips for podcasters to enhance their content strategy using analytics.
Key Takeaways:
- Importance of Analytics for Business Decisions (02:28–03:53)
- Leveraging Old Content Effectively (07:30–09:10)
- Use Search Analytics for Content and Business Ideas (09:37–10:35)
- Crafting User-Friendly Content Titles (15:34–16:28)
- Key Tips for Podcasters (18:24–19:03)
Bio: Philippa has clocked over 25 years in digital marketing strategy and analytics, consulted with nearly 500 clients, and worked with websites that have cumulatively generated hundreds of millions of dollars.
Connect with Philippa: LinkedIn | Website
Connect with us:
Website: https://bit.ly/4h9Of5K
Join Our Patreon: https://tinyurl.com/muzmh69k
Book a Free Consultation: https://bit.ly/47Xrdex
Instagram: https://tinyurl.com/yc2vxcb6
X: https://tinyurl.com/ja7wb9fm
=====================================
👉Helpful Resources
ConvertKit email marketing: https://bit.ly/3TM19gr
Join my Substack: https://shorturl.at/3LXCx
Record, stream, & edit with Riverside: https://shorturl.at/AZ3Lr
Host multiple podcasts on Captivate: https://fas.st/t/4vxsZ9za
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Get paid to interview guests: https://shorturl.at/htIY4
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.
90 episoade
Distribuie
Manage episode 451215016 series 2994032
Content provided by J. Rosemarie Francis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by J. Rosemarie Francis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Philippa Gamse, a digital analytics and strategy consultant, talks about the critical role of analytics in podcasting and business.
We discuss how understanding the metrics can help podcasters and entrepreneurs make informed decisions to improve their business.
Philippa shares practical examples of how analytics can expose audience behavior and content effectiveness, and emphasize the importance of adapting strategies based on the data.
We concluded with actionable tips for podcasters to enhance their content strategy using analytics.
Key Takeaways:
- Importance of Analytics for Business Decisions (02:28–03:53)
- Leveraging Old Content Effectively (07:30–09:10)
- Use Search Analytics for Content and Business Ideas (09:37–10:35)
- Crafting User-Friendly Content Titles (15:34–16:28)
- Key Tips for Podcasters (18:24–19:03)
Bio: Philippa has clocked over 25 years in digital marketing strategy and analytics, consulted with nearly 500 clients, and worked with websites that have cumulatively generated hundreds of millions of dollars.
Connect with Philippa: LinkedIn | Website
Connect with us:
Website: https://bit.ly/4h9Of5K
Join Our Patreon: https://tinyurl.com/muzmh69k
Book a Free Consultation: https://bit.ly/47Xrdex
Instagram: https://tinyurl.com/yc2vxcb6
X: https://tinyurl.com/ja7wb9fm
=====================================
👉Helpful Resources
ConvertKit email marketing: https://bit.ly/3TM19gr
Join my Substack: https://shorturl.at/3LXCx
Record, stream, & edit with Riverside: https://shorturl.at/AZ3Lr
Host multiple podcasts on Captivate: https://fas.st/t/4vxsZ9za
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Get paid to interview guests: https://shorturl.at/htIY4
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.
90 episoade
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Similar cu Tools of the Podcast Trade w/J. Rosemarie Francis
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
We’re on a mission to uncover the science of self-made success. Join host Akua Konadu each week as she interviews some of the most brilliant minds in business—digging deep into the details and uncovering the strategies that turned entrepreneurial dreams into reality. The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, and get paid faster with HoneyBook, and have business flow your way. Natalie Franke was th ...
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
…
continue reading
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