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TP306 - Stop Telling Everyone It’s Christmas
Manage episode 347842910 series 2364130
In this special episode, hosts Chris Boyer and Reed Smith discuss the various health observances that health systems use as part of their content calendars and ponder if they are useful or not. They also discuss whether Seasonal Marketing can align to the strategic plan as well as tap into consumer emotional states, and if that has an impact on various hospital strategies.
Mentions from the show:
- 2022 Health Observances Calendar
- How To Tap Into Emotions Via Seasonal Marketing (And Why It Matters)
- How Seasonal Spending Habits Change the Way Companies Should Think About Customer Loyalty
- Using National Health Observances to Engage New Patients
- TouchPoint.Health
Learn more about your ad choices. Visit megaphone.fm/adchoices
438 episoade
Manage episode 347842910 series 2364130
In this special episode, hosts Chris Boyer and Reed Smith discuss the various health observances that health systems use as part of their content calendars and ponder if they are useful or not. They also discuss whether Seasonal Marketing can align to the strategic plan as well as tap into consumer emotional states, and if that has an impact on various hospital strategies.
Mentions from the show:
- 2022 Health Observances Calendar
- How To Tap Into Emotions Via Seasonal Marketing (And Why It Matters)
- How Seasonal Spending Habits Change the Way Companies Should Think About Customer Loyalty
- Using National Health Observances to Engage New Patients
- TouchPoint.Health
Learn more about your ad choices. Visit megaphone.fm/adchoices
438 episoade
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