S2E3 - David Marine: Navigating Real Estate Marketing with Anywhere Brands CMO

Work Hard, Play Hard, and Give Back - A Real Estate Podcast

In this episode of Work Hard, Play Hard, and Give Back - A Real Estate Podcast, we sit down with David Marine, Chief Marketing Officer of Anywhere Brands, the parent company behind Coldwell Banker, Century 21, ERA Real Estate, and Better Homes and Gardens Real Estate.

With over 22 years of experience in real estate marketing, David shares his incredible journey from creating the first digital listing presentation to pioneering social media in the industry by launching the first-ever Facebook page for real estate.

We dive into:

• The evolution of real estate marketing and branding
• How Coldwell Banker’s Move Meter campaign revolutionized consumer engagement
• The power of brand legacy and staying relevant in a changing industry
• Hilarious behind-the-scenes stories, including his unforgettable interview with Shaquille O'Neal

David also provides actionable insights on how agents can:

• Stand out with unique value propositions
• Measure marketing success with ROI-focused strategies
• Leverage brand recognition to pre-sell clients

Thank you for listening

Stay connected with us:

• Facebook: facebook.com/cbamhomes
• Instagram: instagram.com/cbamhomes
• Twitter: twitter.com/cbamhomes
• LinkedIn: linkedin.com/company/cbamhomes

Visit our website:

• cbamhomes.com

Interested in a career in real estate?

• Join our team: careers.cbamhomes.com

Need to get licensed?

• New York Real Estate Salesperson Classes: resnys.com/77-hr-new-york-real-estate-salesperson-classes-cb/

Capitole

1. Intro (00:00:00)

2. Who is Anywhere Brands? (00:00:34)

3. Creating the First Digital Listing Presentation (00:01:22)

4. Pioneering Social Media in Real Estate (00:03:39)

5. Virtual Open Houses: The Second Life Experiment (00:04:47)

6. Measuring ROI in Real Estate Marketing (00:08:20)

7. Coldwell Banker’s Move Meter on Thursday Night Football (00:10:17)

8. The Power of Brand Recognition in Real Estate (00:12:40)

9. Branding: Sneakers, Sports and Clothing (00:14:19)

10. Cross-Marketing Multiple Real Estate Brands (00:18:42)

11. Exciting Campaigns Coming in 2025 (00:21:00)

12. The Legacy of Anywhere Brands in Real Estate (00:22:46)

13. Advice for Agents on Storytelling & Marketing (00:27:24)

14. The #1 Marketing Mistake Agents Make (00:29:40)

15. Interviewing Shaquille O'Neal: A Behind-the-Scenes Story (00:30:59)

16. Giving Back and Community Involvement (00:39:29)

17. Drop the Mic Question (00:43:49)