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Content provided by Dominica Lumazar and Rory Carruthers, Dominica Lumazar, and Rory Carruthers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dominica Lumazar and Rory Carruthers, Dominica Lumazar, and Rory Carruthers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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Should I Discount My Products and Services?

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Manage episode 313358908 series 3268180
Content provided by Dominica Lumazar and Rory Carruthers, Dominica Lumazar, and Rory Carruthers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dominica Lumazar and Rory Carruthers, Dominica Lumazar, and Rory Carruthers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

This week on the Big Picture Business Podcast, we discuss the vital topic of Pricing and Discounts! We promise the episode is way more exciting than it sounds....

Learn when and what to discount, how to price accordingly for your company and ways that you can avoid detrimental discounts that won’t have a negative impact on your bottom line.

Other topics discussed:

  • Loyalty reward programs
  • How to use a giveaway to boost exposure
  • Understanding gift cards as liabilities
  • When to use bonus offers to encourage buying decisions
  • Dominica’s Groupon fail story

…. and so much more!

Connect with Dominica and Rory at https://bpbpodcast.com
You can also watch each episode on YouTube! https://youtube.com/bigpicturebusinesspodcast

  continue reading

67 episoade

Artwork
iconDistribuie
 
Manage episode 313358908 series 3268180
Content provided by Dominica Lumazar and Rory Carruthers, Dominica Lumazar, and Rory Carruthers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dominica Lumazar and Rory Carruthers, Dominica Lumazar, and Rory Carruthers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

This week on the Big Picture Business Podcast, we discuss the vital topic of Pricing and Discounts! We promise the episode is way more exciting than it sounds....

Learn when and what to discount, how to price accordingly for your company and ways that you can avoid detrimental discounts that won’t have a negative impact on your bottom line.

Other topics discussed:

  • Loyalty reward programs
  • How to use a giveaway to boost exposure
  • Understanding gift cards as liabilities
  • When to use bonus offers to encourage buying decisions
  • Dominica’s Groupon fail story

…. and so much more!

Connect with Dominica and Rory at https://bpbpodcast.com
You can also watch each episode on YouTube! https://youtube.com/bigpicturebusinesspodcast

  continue reading

67 episoade

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