Artwork

Content provided by Kathrin Bussmann. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kathrin Bussmann or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Player FM - Aplicație Podcast
Treceți offline cu aplicația Player FM !

TWM 235: Kathrin Bussmann on The International Business Podcast

32:50
 
Distribuie
 

Manage episode 328083415 series 1946969
Content provided by Kathrin Bussmann. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kathrin Bussmann or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

This episode is a special cross-post. As the producer & host of The Worldly Marketer Podcast, Kathrin Bussmann is usually the one asking the questions. But in early 2022, she was invited to be a guest on The International Business Podcast, and found herself on other side of the interview process.

In conversation with Audrey Wagner, one of the podcast’s co-hosts, Kathrin talks about her definition of ‘branding’, the importance of having a global brand strategy in today's digital economy, how localization contributes to global business success, and why she chose to focus her consulting practice on the Cleantech sector.

With kind permission from Audrey and her colleagues, Leonardo Marra and Stefano Santelmo, Kathrin is re-sharing the interview here, for the benefit of her Worldly Marketer Podcast listeners. She also encourages everyone to check out The International Business Podcast for many more interesting episodes on a wide variety of global business topics.

Happy listening!

Links:

  continue reading

240 episoade

Artwork
iconDistribuie
 
Manage episode 328083415 series 1946969
Content provided by Kathrin Bussmann. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kathrin Bussmann or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

This episode is a special cross-post. As the producer & host of The Worldly Marketer Podcast, Kathrin Bussmann is usually the one asking the questions. But in early 2022, she was invited to be a guest on The International Business Podcast, and found herself on other side of the interview process.

In conversation with Audrey Wagner, one of the podcast’s co-hosts, Kathrin talks about her definition of ‘branding’, the importance of having a global brand strategy in today's digital economy, how localization contributes to global business success, and why she chose to focus her consulting practice on the Cleantech sector.

With kind permission from Audrey and her colleagues, Leonardo Marra and Stefano Santelmo, Kathrin is re-sharing the interview here, for the benefit of her Worldly Marketer Podcast listeners. She also encourages everyone to check out The International Business Podcast for many more interesting episodes on a wide variety of global business topics.

Happy listening!

Links:

  continue reading

240 episoade

Toate episoadele

×
 
Loading …

Bun venit la Player FM!

Player FM scanează web-ul pentru podcast-uri de înaltă calitate pentru a vă putea bucura acum. Este cea mai bună aplicație pentru podcast și funcționează pe Android, iPhone și pe web. Înscrieți-vă pentru a sincroniza abonamentele pe toate dispozitivele.

 

Ghid rapid de referință