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How Google's pros and cons SERP annotations are generated
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Content provided by Search News You Can Use Podcast: SEO News and Marie Haynes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Search News You Can Use Podcast: SEO News and Marie Haynes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode Marie discusses the new “pros and cons” SERP annotations you may have seen. These are not produced by structured data! A new Google patent explains how n-grams, terms and phrases can be used to discover attributes about a product or entity and then show those right in the search results Links mentioned in this episode: https://www.mariehaynes.com/pros-cons-and-serp-annotations/ https://www.linkedin.com/pulse/google-proscons-rich-results-annotations-simone-de-palma/ https://towardsdatascience.com/understanding-word-n-grams-and-n-gram-probability-in-natural-language-processing-9d9eef0fa058 https://patents.google.com/patent/US20210406268A1/en https://cloud.google.com/natural-language https://searchengineland.com/micro-intents-seo-content-journey-mapping-386544 https://www.kopp-online-marketing.com/micro-intents https://developers.google.com/search/blog/2021/04/product-reviews-update Hire Marie and the MHC team: https://mariehaynes.com/contact/
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195 episoade
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Content provided by Search News You Can Use Podcast: SEO News and Marie Haynes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Search News You Can Use Podcast: SEO News and Marie Haynes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode Marie discusses the new “pros and cons” SERP annotations you may have seen. These are not produced by structured data! A new Google patent explains how n-grams, terms and phrases can be used to discover attributes about a product or entity and then show those right in the search results Links mentioned in this episode: https://www.mariehaynes.com/pros-cons-and-serp-annotations/ https://www.linkedin.com/pulse/google-proscons-rich-results-annotations-simone-de-palma/ https://towardsdatascience.com/understanding-word-n-grams-and-n-gram-probability-in-natural-language-processing-9d9eef0fa058 https://patents.google.com/patent/US20210406268A1/en https://cloud.google.com/natural-language https://searchengineland.com/micro-intents-seo-content-journey-mapping-386544 https://www.kopp-online-marketing.com/micro-intents https://developers.google.com/search/blog/2021/04/product-reviews-update Hire Marie and the MHC team: https://mariehaynes.com/contact/
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195 episoade
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Similar cu Search News You Can Use - SEO Podcast with Marie Haynes
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continue reading
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