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Addressing data privacy issues in the marketing landscape

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Content provided by Kristina Podnar. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kristina Podnar or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Marketers are obsessed with data, but there is a negative side to data availability that marketers are increasingly being forced to confront: data privacy. Companies are changing how they gather and manage customer data because of new laws, regulations, and efforts designed to protect user data and adhere to local data laws. Dan Aks, President at Undertone, a Perion company, and Kim Leone, VP of Emerging Business, Marketing & Strategic Services, also at Undertone help us understand the landscape and how to best address growing data privacy requirements.

  continue reading

90 episoade

Artwork
iconDistribuie
 
Manage episode 336486473 series 2855574
Content provided by Kristina Podnar. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kristina Podnar or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Marketers are obsessed with data, but there is a negative side to data availability that marketers are increasingly being forced to confront: data privacy. Companies are changing how they gather and manage customer data because of new laws, regulations, and efforts designed to protect user data and adhere to local data laws. Dan Aks, President at Undertone, a Perion company, and Kim Leone, VP of Emerging Business, Marketing & Strategic Services, also at Undertone help us understand the landscape and how to best address growing data privacy requirements.

  continue reading

90 episoade

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