How to present your product so customers care -- Michael Sheeley, Founder of Nurse 1-1

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)

GUEST BIO

Michael’s mission to connect health-concerned consumers to nurses in their own communities is based on personal experience he and his wife had when their daughter was born with a congenital heart defect. “Texting with our friend Kim, who happened to be a pediatric nurse practitioner, helped us get through the scary and confusing healthcare system. I want everyone to have access to these same caring and compassionate professionals in our communities”.

Michael previously co-founded two venture-backed companies as Co-founder and Head of Product at the health and fitness-tracking platform RunKeeper and Co-founder and CEO of the AI-powered local restaurant ordering platform Chef Nightly. Michael also served as Head of Product at the venture-backed startup Mobee, a retail app that rewards consumers by providing feedback to local retailers.

MAIN INSIGHT

Don't sell products -- sell solutions. Present your product as a solution to customers' pain points.

KEY TAKEAWAYS

1. Get people from your Ideal Customer Profile (ICP) on a call. Make sure you understand your ICP.
2. Bring various members of your team to the call, and understand the different motivations of different team members.
3. Ask questions about the prospective customer's current solution.
4. Make sure everyone on the call, conducting the interview is happy and has their questions answered live.
5. Walk through the concerns the user has - why do they think there's a better solution?

MORE FROM NURSE 1-1
Nurse 1-1 allows healthcare providers to offer nurse chat support and receive data-driven insights to improve adherence at any step of the patient journey. Find them at nurse-1-1.com

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