After 123 Years, Lionel Forges Ahead With Help of NetSuite

The NetSuite Podcast

Discover why NetSuite OneWorld is the perfect fit for businesses with multiple subsidiaries or multinational operations: https://bit.ly/3Xv1mDQ

Lionel CIO Rick Gemereth sits down with co-host Ian McCue to walk through the company’s long history and its journey from legacy systems to NetSuite. Rick starts by explaining what’s given Lionel, a brand that’s manufactured iconic model trains since 1900, staying power (2:11) and why it added a diecast cars line of business a decade ago (4:11). As evidence of the business’s evolution, he shares examples of how the company has embraced technology in innovative new products (7:45). Rick then talks about why a new ERP system was the first priority when he took over as CIO of Lionel Holdings in 2010 (11:20) and describes the company’s old tech stack (14:00). He explains what made NetSuite the right system for Lionel (16:24) and the benefits it’s seen with NetSuite, specifically with NetSuite OneWorld (18:34) and Inventory Management (19:48). As omnichannel took hold, Rick describes how Lionel has adjusted (24:14) and why it switched from Magento to SuiteCommerce Advanced for ecommerce (25:39). The CIO shares how NetSuite Learning Cloud Support (LCS) has helped get new employees up to speed faster (29:07) and the value of NetSuite’s self-service reporting capabilities (30:51). Rick closes by detailing Lionel’s vision for the future and how it plans to connect with a younger audience (33:21).

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