EIL 11: Establishing Social Media Examiner: Leveraging Past, Present, and Future Social Media Opportunities with Michael Stelzner

Excellent International Leadership

Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing World—the industry’s largest conference. He’s also the host of the Social Media Marketing podcast, the Crypto Business podcast, and the founder of the Social Media Marketing Society.

Join Michael in this episode as he explains how he looks into the past, present & future to draw trajectory lines of where the Social Media trend is going. Take a closer look at Michael's unique journey, including his misadventures that ultimately led to his biggest and most successful ideas.

He also talks about the Entrepreneurial nature & how it played a crucial role in saving his business during the COVID-19 pandemic.

Tune in for inspiration and practical insights that will help you chart your own path toward success in the constantly changing world of social media marketing.

Why you have to check out today’s episode

• Learn about the journey and challenges that Michael faced in building Social Media Examiner, and how he became a trailblazer in the industry.
• Discover Michael's unique insights on entrepreneurship, relationship-building, and the latest developments in technology, including Web3.
• Gain valuable insights into the culture and practices that have contributed to the ongoing success and evolution of Michael's business, including how he has built and nurtured his team.

“I'd rather sharpen the ax that I have than learn to fire a crossbow. As a team, we focus on sharpening our axes ....We constantly reinvent and refining ourselves.” - Michael Stelzner

Topics Covered:

00:33 - From Bumpy Beginnings to a Social Media Pioneer: An Inside Look at Michael Stelzner's Journey to Success

02:52 - What inspired Michael to do Social Media Marketing World—His light bulb moment

04:24 - What Michael did to keep the business afloat during the Pandemic

09:18 - Talks about the Nature of Entrepreneurship

10:08 - How doing ‘nothing’ special got Michael international traction for his conferences

12:01 - Michael shares his relationship-building technique

15:48 - What happens inside the Social Media Marketing Society?

17:09 - Michael's vision on the newest frontier— Web 3

20:43 - Michael's unique perspective and forecast on Tech Trends and their potential

23;49 - The culture & practices inside Michael's team that helped his business stay on top of

constant refinement.

Key Takeaways

“When things change and you can't do business the way you thought you were going to be able to do business, you have to get innovative.”- Michael Stelzner

You have to keep trying things. Nothing ventured nothing gained. - Michael Stelzner

“I believe that the future is going to be a decentralized world where the new technology that is confusing for a lot of people is going to make many things possible.” - Michael Stelzner

“So what I try to do is I try to look at the past, look at the present, and look at the future and draw trajectory lines and say, okay, I've seen this pattern before. This is generally where this goes. And you can either be there early or you can be there right on schedule, or you can be there late.” - Michael Stelzner

“...Entrepreneurs we always have things that can distract us. And I'm trying to discern dangerous distractions from opportunities. This is really, really important for anybody because there are always going to be bright, shiny objects that appear before you and me. And we have to choose to ignore them or focus on them.” - Michael Stelzner

People/Resources Mentioned

Launch: How to Quickly Propel Your Business Beyond the Competition

https://www.amazon.com/Launch-Quickly-Propel-Business-Competition-ebook/dp/B005526E30?ref_=ast_author_dp

Writing White Papers: How to Capture Readers and Keep Them Engaged

https://www.amazon.com/Writing-White-Papers-Capture-Readers-ebook/dp/B075G6XH4D?ref_=ast_author_dp

Social Media Marketing World: https://www.socialmediaexaminer.com/smmworld/

Social Media Marketing Society: https://www.socialmediaexaminer.com/society/

Social Media Marketing Podcast: https://www.socialmediaexaminer.com/social-media-marketing-podcast/

Web3 Business Podcast: https://www.socialmediaexaminer.com/web3-business-podcast/

Crypto Business Conference: https://www.socialmediaexaminer.com/cbconference/

Connect with Michael Stelzner

Facebook: http://facebook.com/smexaminer

LinkedIn: https://www.linkedin.com/in/stelzner

Twitter: https://twitter.com/mike_stelzner

Instagram: https://www.instagram.com/smexaminer

Connect with Dr. Katrina Burrus

LinkedIn: https://www.linkedin.com/in/katrinaburrus/

Website: https://mkbconseil.ch/contact/