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Bud Light Says Goodbye to Dilly Dilly | Weekly Digital Marketing Update 4/14

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Manage episode 360700177 series 2446310
Content provided by Podcast Of Record and Of Record. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Podcast Of Record and Of Record or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Digital Ad Market Update: 4/7 - 4/14 2023
Joe, Kiersten, and producer Alex are in the studio to give you a deep dive into the Bud Light situation and our opinion on what Anheuser-Busch should have done. Hear it all in 49 minutes or less.
Top Stories:
Who is Bud Light's new brand manager?
What beer brand would have been better poised to pivot its audience?
How Miller Light did a similar campaign, but more successfully.
  continue reading

229 episoade

Artwork
iconDistribuie
 
Manage episode 360700177 series 2446310
Content provided by Podcast Of Record and Of Record. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Podcast Of Record and Of Record or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Digital Ad Market Update: 4/7 - 4/14 2023
Joe, Kiersten, and producer Alex are in the studio to give you a deep dive into the Bud Light situation and our opinion on what Anheuser-Busch should have done. Hear it all in 49 minutes or less.
Top Stories:
Who is Bud Light's new brand manager?
What beer brand would have been better poised to pivot its audience?
How Miller Light did a similar campaign, but more successfully.
  continue reading

229 episoade

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