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Sharpening Your PLG Mindset: Understanding The Customer Journey And Staying Relevant In The Market With Dirk Schart

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Content provided by Vijay Damojipurapu. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vijay Damojipurapu or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Success in go-to-market strategy and product marketing requires a deep understanding of the customer journey and a PLG mindset that prioritizes user adoption and growth. By combining different perspectives and experiences, we can build innovative approaches that drive lasting impact in the global market. In this episode, we have special guest Dirk Schart, Senior Director, Go-to-Market & Marketing at PTC. Dirk discusses go-to-market strategies and the customer journey, drawing from his experience and expertise in startups and Fortune 500 companies alike. Dirk dives deep into the PLG mindset, discussing how it has helped him succeed and how other leaders can adopt this approach. Dirk also brings a unique perspective on the global market, having a global-crossed background. Tune in now and gain valuable insights into what it takes to build successful marketing campaigns and drive growth.
Love the show? Subscribe, rate, review, and share! http://stratyve.com/

  continue reading

78 episoade

Artwork
iconDistribuie
 
Manage episode 361092054 series 2856084
Content provided by Vijay Damojipurapu. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vijay Damojipurapu or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Success in go-to-market strategy and product marketing requires a deep understanding of the customer journey and a PLG mindset that prioritizes user adoption and growth. By combining different perspectives and experiences, we can build innovative approaches that drive lasting impact in the global market. In this episode, we have special guest Dirk Schart, Senior Director, Go-to-Market & Marketing at PTC. Dirk discusses go-to-market strategies and the customer journey, drawing from his experience and expertise in startups and Fortune 500 companies alike. Dirk dives deep into the PLG mindset, discussing how it has helped him succeed and how other leaders can adopt this approach. Dirk also brings a unique perspective on the global market, having a global-crossed background. Tune in now and gain valuable insights into what it takes to build successful marketing campaigns and drive growth.
Love the show? Subscribe, rate, review, and share! http://stratyve.com/

  continue reading

78 episoade

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