76. Co-creation + user generated products w/ Aleksija Vujicic

On The Other Side

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

acum 2 ani 50:12

MP3•Pagina episodului

Aleksija Vujicic is an investor at Multicoin. We talk creating culture through content, how user generated content allows for co-creation, the evolution toward user generated products, and how web3 enables unique consumer experiences.

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Follow Aleksija: https://twitter.com/aleksijavujicic

Follow Chase: https://twitter.com/chaserchapman

Follow On the Other Side: https://twitter.com/ontheOSpod

Subscribe on YouTube: https://bit.ly/3pJInKm

Subscribe on Apple: https://apple.co/3M7wHbP

Subscribe on Spotify: https://spoti.fi/3pMRbiM

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Resources

From UGC to UGP: Consumer Brands & Co-Creation: https://multicoin.capital/2023/05/11/from-ugc-to-ugp-consumer-brands-and-co-creation/

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Disclaimer: Nothing said on On The Other Side is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Chase and our guests may hold positions in the companies, funds, or projects discussed.

Although our guest this week is employed by a registered investment adviser, nothing in this podcast should be considered an offer of Multicoin’s investment advisory services or should otherwise be confused for investment, tax, legal or other financial advice.

100 episoade

#Tech #Chase Chapman

76. Co-creation + user generated products w/ Aleksija Vujicic

On The Other Side

23 subscribers

published acum 2 ani

Distribuie

MP3•Pagina episodului

- -

Follow Aleksija: https://twitter.com/aleksijavujicic

Follow Chase: https://twitter.com/chaserchapman

Follow On the Other Side: https://twitter.com/ontheOSpod

Subscribe on YouTube: https://bit.ly/3pJInKm

Subscribe on Apple: https://apple.co/3M7wHbP

Subscribe on Spotify: https://spoti.fi/3pMRbiM

- -

Resources

From UGC to UGP: Consumer Brands & Co-Creation: https://multicoin.capital/2023/05/11/from-ugc-to-ugp-consumer-brands-and-co-creation/

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100 episoade

#Tech #Chase Chapman

Toate episoadele

1
99. What is Ethereum for? w/ Paul Dylan Ennis 57:00

acum 49 weeks57:00

57:00

Paul Dylan Ennis is an author and professor. We talk the history of the cypherpunk movement, how Ethereum culture has evolved, and answering the million dollar question: what is Ethereum for? - - Follow Paul: https://twitter.com/post_polar_ Follow Chase: https://twitter.com/chaserchapman Follow On the Other Side: https://twitter.com/ontheOSpod Subscribe on YouTube: https://bit.ly/3pJInKm Subscribe on Apple: https://apple.co/3M7wHbP Subscribe on Spotify: https://spoti.fi/3pMRbiM - - Disclaimer: Nothing said on On The Other Side is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Chase and our guests may hold positions in the companies, funds, or projects discussed.…

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98. The convergence of crypto and AI w/ Niraj Pant 49:30

acum 1 year49:30

49:30

Niraj is the co-founder of Ritual. We talk the convergence of crypto and AI, how onchain apps can leverage AI, why compute needs to be decentralized, and whether decentralized AI will cause the downfall of human society (not to be dramatic). - - Follow Niraj: https://twitter.com/niraj Follow Chase: https://twitter.com/chaserchapman Follow On the Other Side: https://twitter.com/ontheOSpod Subscribe on YouTube: https://bit.ly/3pJInKm Subscribe on Apple: https://apple.co/3M7wHbP Subscribe on Spotify: https://spoti.fi/3pMRbiM - - Disclaimer: Nothing said on On The Other Side is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Chase and our guests may hold positions in the companies, funds, or projects discussed.…

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97. Maybe bots aren’t so bad w/ Brian Flynn 47:52

acum 1 year47:52

47:52

Brian Flynn is the founder of Boost (formerly RabbitHole). We talk hyperfinancialization, crypto as a universal language, how AI agents might play a role in building toward a better future, and shifting from idealism to realism. - - Follow Brian: https://twitter.com/Flynnjamm Follow Chase: https://twitter.com/chaserchapman Mint on Zora: https://zora.co/collect/zora:0x71b0f07308b68bf0276efa3ccc5955ed3eadf59c/premint-97 Subscribe on Apple: https://apple.co/3M7wHbP Subscribe on Spotify: https://spoti.fi/3pMRbiM - - Disclaimer: Nothing said on On The Other Side is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Chase and our guests may hold positions in the companies, funds, or projects discussed.…

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96. Onchain distribution networks w/ Dan Romero and Jesse Pollak 30:42

acum 1 year30:42

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Dan Romero is a co-founder of Farcaster and Jesse Pollak is the leader behind Base. We talk frames, the power of distribution networks, contextualizing onchain activity, and why everything might one day be a Farcaster client. - - Follow Dan: https://twitter.com/dwr Follow Jesse: https://twitter.com/jessepollak Follow Chase: https://twitter.com/chaserchapman Collect this episode on Zora: https://zora.co/collect/zora:0x71b0f07308b68bf0276efa3ccc5955ed3eadf59c/premint-96 Subscribe on Apple: https://apple.co/3M7wHbP Subscribe on Spotify: https://spoti.fi/3pMRbiM - - Disclaimer: Nothing said on On The Other Side is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Chase and our guests may hold positions in the companies, funds, or projects discussed.…

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95. New mental models for wallets w/ Nitya Subramanian 35:20

acum 1 year35:20

35:20

Nitya is the founder of Capsule. We talk embedded wallets and how they might dovetail into account abstraction, whether BYOW (bring your own wallet) is dead, the transaction as the atomic unit of the onchain world, and new mental models for wallets. - - Follow Nitya: https://twitter.com/_nityas Follow Chase: https://twitter.com/chaserchapman Follow On the Other Side: https://twitter.com/ontheOSpod Subscribe on YouTube: https://bit.ly/3pJInKm Subscribe on Apple: https://apple.co/3M7wHbP Subscribe on Spotify: https://spoti.fi/3pMRbiM - - Disclaimer: Nothing said on On The Other Side is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Chase and our guests may hold positions in the companies, funds, or projects discussed.…

1
94. Minting as a medium w/ Dee Goens 51:35

acum 1 year51:35

51:35

Dee is the co-founder of Zora. We talk minting as a medium, why the economics of the internet should mirror human behavior, the limits of modeling collecting behavior, and why focusing on financial motivations is not the answer for empowering creators. - - Mint On the Other Side: https://zora.co/collect/zora:0x71b0f07308b68bf0276efa3ccc5955ed3eadf59c Follow Dee: https://twitter.com/dg_goens Follow Chase: https://twitter.com/chaserchapman Follow On the Other Side: https://twitter.com/ontheOSpod Subscribe on YouTube: https://bit.ly/3pJInKm Subscribe on Apple: https://apple.co/3M7wHbP Subscribe on Spotify: https://spoti.fi/3pMRbiM - - Disclaimer: Nothing said on On The Other Side is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Chase and our guests may hold positions in the companies, funds, or projects discussed.…

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93. Composability + the paradox of choice 14:02

acum 1 year14:02

14:02

This is a special episode, drawing on ChatGPT's knowledge. We talk the paradox of choice, composability as a double-edged sword, when choice matters, and how maturity of consumer technologies impact end-user orientation around choice. - - Follow Chase: https://twitter.com/chaserchapman Follow On the Other Side: https://twitter.com/ontheOSpod Subscribe on YouTube: https://bit.ly/3pJInKm Subscribe on Apple: https://apple.co/3M7wHbP Subscribe on Spotify: https://spoti.fi/3pMRbiM - - (00:00) Intro (01:15) Composability (04:52) Freedom of Choice (08:36) Self-contained Applications (09:46) Balancing Freedom and Ease of Use (13:34) Closing Out - - Disclaimer: Nothing said on On The Other Side is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Chase and our guests may hold positions in the companies, funds, or projects discussed.…

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92. Building for crypto-natives vs. normies w/ Mike Demarais 55:04

acum 1 year55:04

55:04

Mike is a co-founder at Rainbow. We talk building for newbies vs. crypto natives, why crypto has primarily been desktop-first, WeChat-style wallets vs. embedded wallets, maintaining a beginner's mindset, consumer adoption, and why consumer crypto has become such a meme. - - (00:00) Intro (01:00) What is Rainbow? (02:28) Building for Crypto Natives vs. Newbies (05:24) Mobile vs. Desktop (12:12) Consumer Social (20:38) WeChat-Style Wallets (26:30) Embedded Wallets (32:48) Beginner's Mindset (34:55) Consumer Adoption (36:50) Users Making Money by Default (42:18) Mike's Prediction for Adoption (45:40) Large IP Holders in Crypto (49:39) Analogies for the Crypto Casino (51:05) Meme Buzzword Rabbit Holes - - Follow Mike: https://twitter.com/mikedemarais Follow Chase: https://twitter.com/chaserchapman Follow On the Other Side: https://twitter.com/ontheOSpod Subscribe on YouTube: https://bit.ly/3pJInKm Subscribe on Apple: https://apple.co/3M7wHbP Subscribe on Spotify: https://spoti.fi/3pMRbiM - - Disclaimer: Nothing said on On The Other Side is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Chase and our guests may hold positions in the companies, funds, or projects discussed.…

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91. Intents as protocol moats w/ Andrew Hong 49:08

acum 2 years49:08

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Andrew is the Headmaster at Dune Analytics. We talk the modular stack ‒ Andrew gives an accessible overview of account abstraction and intents, the potential for intents as protocol moats, where censorship and centralization might become a risk, and what the future of interacting onchain might look like. - - (00:00) Intro (02:07) Modular Stack (04:00) What is account abstraction? (08:28) What are intents? (14:00) Future of Intents (21:30) Are intents centralized? (24:30) Intents and censorship (29:00) Why is everyone sick of intents? (31:20) Intents as Protocol Moats (35:36) Front-ends as Distribution (43:32) Front-end Moats (45:03) The Back-End of the Modular Stack (47:15) Wrapping Up - - Follow Andrew: https://twitter.com/andrewhong5297 Follow Chase: https://twitter.com/chaserchapman Follow On the Other Side: https://twitter.com/ontheOSpod Subscribe on YouTube: https://bit.ly/3pJInKm Subscribe on Apple: https://apple.co/3M7wHbP Subscribe on Spotify: https://spoti.fi/3pMRbiM - - Disclaimer: Nothing said on On The Other Side is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Chase and our guests may hold positions in the companies, funds, or projects discussed.…

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90. The next wave of consumer crypto w/ Seed Club 54:18

acum 2 years54:18

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Long time friends of the pod — Jess and Josh from Seed Club — join to talk Seed Club Cohort 6, trends in consumer crypto, why onchain experiences aren't built for pure consumption, and what the future for onchain consumer apps might look like. - - Follow Jess: https://twitter.com/thattallguy Follow Josh: https://twitter.com/joshcrnls Follow Chase: https://twitter.com/chaserchapman Follow On the Other Side: https://twitter.com/ontheOSpod Subscribe on YouTube: https://bit.ly/3pJInKm Subscribe on Apple: https://apple.co/3M7wHbP Subscribe on Spotify: https://spoti.fi/3pMRbiM - - Disclaimer: Nothing said on On The Other Side is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Chase and our guests may hold positions in the companies, funds, or projects discussed.…

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89. Unpacking the Nouns fork w/ Noun 40 1:10:46

acum 2 years1:10:46

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Noun 40 shares unpacks the different camps within Nouns governance, the creation of the fork mechanism, why the treasury isn't the most important resource, and the fork means for the future of Nouns. - - Follow Noun 40: https://twitter.com/noun40__ Follow Chase: https://twitter.com/chaserchapman Follow On the Other Side: https://twitter.com/ontheOSpod Subscribe on YouTube: https://bit.ly/3pJInKm Subscribe on Apple: https://apple.co/3M7wHbP Subscribe on Spotify: https://spoti.fi/3pMRbiM - - Disclaimer: Nothing said on On The Other Side is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Chase and our guests may hold positions in the companies, funds, or projects discussed.…

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88. Collective ownership as a competitive advantage w/ Sirsu 53:08

acum 2 years53:08

53:08

Sirsu is a co-founder of BLVKHVND, an onchain esports organization. We talk how BLVKHVND is changing the game for esports, reducing the decision-making overhead for fans, and whether crypto provides a meaningful competitive advantage in the esports domain. - - Follow Sirsu: https://twitter.com/sirsuhayb Follow Chase: https://twitter.com/chaserchapman Follow On the Other Side: https://twitter.com/ontheOSpod Subscribe on YouTube: https://bit.ly/3pJInKm Subscribe on Apple: https://apple.co/3M7wHbP Subscribe on Spotify: https://spoti.fi/3pMRbiM - - Disclaimer: Nothing said on On The Other Side is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Chase and our guests may hold positions in the companies, funds, or projects discussed.…

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87. Maximize ownership, minimize governance w/ Jesse Walden 55:15

acum 2 years55:15

55:15

Jesse is a co-founder and GP at Variant. We talk why building onchain is more like building hardware than software, decoupling governance and ownership, outsourcing decisions to the market using modular system design, and why consensual hierarchy may be a better way to run decentralized organizations. - - This episode is sponsored by Forefront ‒ a community and media network for the explorers, builders, and artists at the frontier of collective creation onchain. Subscribe to the Forefront newsletter at forefront.market/subscribe. - - Follow Jesse: https://twitter.com/jessewldn Follow Chase: https://twitter.com/chaserchapman Follow On the Other Side: https://twitter.com/ontheOSpod Subscribe on YouTube: https://bit.ly/3pJInKm Subscribe on Apple: https://apple.co/3M7wHbP Subscribe on Spotify: https://spoti.fi/3pMRbiM - - Disclaimer: Nothing said on On The Other Side is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Chase and our guests may hold positions in the companies, funds, or projects discussed.…

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86. Journey of a transaction w/ Jill Gunter 55:56

acum 2 years55:56

55:56

Jill is a co-founder of Espresso Systems. On this episode, we do an accessible deep dive into what happens after you submit a transaction. Jill explains the memepool, MEV, sequencers, different types of L2s, and more. - - This episode is sponsored by Forefront ‒ a community and media network for the explorers, builders, and artists at the frontier of collective creation onchain. Subscribe to the Forefront newsletter at forefront.market/subscribe. - - Follow Jill: https://twitter.com/jillrgunter Follow Chase: https://twitter.com/chaserchapman Follow On the Other Side: https://twitter.com/ontheOSpod Subscribe on YouTube: https://bit.ly/3pJInKm Subscribe on Apple: https://apple.co/3M7wHbP Subscribe on Spotify: https://spoti.fi/3pMRbiM - - Disclaimer: Nothing said on On The Other Side is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Chase and our guests may hold positions in the companies, funds, or projects discussed.…

1
85. Bringing a billion users onchain w/ Jesse Pollak 55:13

acum 2 years55:13