Episode 97: Slay Like a Mother with Katherine Wintsch

52 Weeks of Me

Raised in Virginia, Katherine Wintcsh is married to a great husband and has two children. She spent 15 years of her life in advertising. And then she realized that such agency is a young person's game. Then she started The Mom Complex through which she helps huge companies improve their products and services and sell them to moms. The switch gave her so much joy that she became her boss, got to control her schedule, and had more time for herself as well as for her family.
Highlights:

• The Mom Complex - a company that helps high-profile brands to understand how moms use the products and the services they prefer
• Research factor - the research is designed in such a way that moms answer them honestly and accurately through opinion parties instead of focus groups
• The masked perfect mom - projecting oneself as a perfect know it all mom, according to her research is highly correlated with how bad they feel about themselves
• Different by design - while men are wired with the ability to focus on one thing, women are wired with thoughts like a spiderweb

Apart from working with great brands, she is also helping women cope with the pressures of being a mom in a society that expects moms to know it all, to do it all, and to know best all the time. Although these could be considered compliments, she wants women to liberate themselves from this mental bondage by prioritizing self-care and by allowing themselves to be vulnerable just like everyone else. Now that she has tamed the "dragon of self-doubt", she is out to help other women do the same. If you want to learn from her, follow her on a different platform by looking up Slay Like a Mother.

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52 Weeks of Me is hosted by Jacklyn Osborne and Erika Brooks.
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