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23: Nurture Goodness
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"When conventional economic and marketing assumptions shape and undergird the work of charitable fundraising, whether for Christian organizations or others, potential donors will often be approached with the expectation that they will be more interested in having their names in the program or on a plaque or in receiving a premium or a tax break than in giving to help others 'out of the goodness of their hearts.'"
This week, I am reading a quote from Growing Givers’ Hearts by Thomas Jeavons and Rebekah Burch Basinger. 2000 edition.
Reflection questions:
- Is there a donor to whom you have tried to offer an exchange of a tangible items and they seemed not to want it? How can you shift to a mindset of relationship in your conversations with that donor?
- How are you nurturing relationships with donors that are excited to see the world-changing and life-giving power of their donations?
To purchase this book: Growing Givers’ Hearts by Thomas Jeavons and Rebekah Burch Basinger.
Copyright permissions granted for use of this quote.
To explore fundraising coaching deeper and to schedule an exploratory session, visit ServingNonprofits.com.
Music credit: Woeisuhmebop
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