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Taylor-mania: Marketing genius, overexposure… or both?
Manage episode 399682864 series 2292167
7 February 2024
Taylor Swift is set to hit Australia next year and Taylor-mania has well and truly swept the nation… but that all comes after Monday’s Super Bowl where the pop star seems to be getting more attention then the game itself!
Also on this episode:
- We discuss Mumbrella’s new one-on-one series and tease part two of our conversation with former Nike CMO, Greg Hoffman.
Join Neil Griffiths and Adam Lang for a look at everything under Australia’s media and marketing umbrella.
384 episoade
Manage episode 399682864 series 2292167
7 February 2024
Taylor Swift is set to hit Australia next year and Taylor-mania has well and truly swept the nation… but that all comes after Monday’s Super Bowl where the pop star seems to be getting more attention then the game itself!
Also on this episode:
- We discuss Mumbrella’s new one-on-one series and tease part two of our conversation with former Nike CMO, Greg Hoffman.
Join Neil Griffiths and Adam Lang for a look at everything under Australia’s media and marketing umbrella.
384 episoade
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