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Episode 66: Jeff Eaton - The importance of observability in assessing content
Manage episode 403433830 series 2379938
In this episode, Kristina Halvorson interviews Jeff Eaton, a partner at Autogram. They share the challenges organizations face in content production and management and discuss the importance of observability in assessing content quality and effectiveness. The conversation leads to the key roles needed in content strategy and to the importance of starting with small pilot projects to gather data and build confidence before implementing large-scale changes. Plus, Kristina and Jeff find time to chat about the role of storytelling in strategy and the need to articulate a theory of change.
69 episoade
Manage episode 403433830 series 2379938
In this episode, Kristina Halvorson interviews Jeff Eaton, a partner at Autogram. They share the challenges organizations face in content production and management and discuss the importance of observability in assessing content quality and effectiveness. The conversation leads to the key roles needed in content strategy and to the importance of starting with small pilot projects to gather data and build confidence before implementing large-scale changes. Plus, Kristina and Jeff find time to chat about the role of storytelling in strategy and the need to articulate a theory of change.
69 episoade
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