Building Personalised Product Experiences | Varun Ghatge (Head of Product, BBC)

The Product Development Podcast

Content provided by Adam Wakeling. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Wakeling or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

8M ago 43:47

MP3•Pagina episodului

Varun Ghatge is Head of Product at the BBC, with a focus on cross-product personalisation and recommendation for all BBC brands.
In today's episode:
• Varun's journey into Product
• Key elements of building personalised product experiences
• The challenges in implementing recommendation features
—
Varun's contact info:
• LinkedIn: https://www.linkedin.com/in/varun-ghatge/
—
Where to find the host, Adam Wakeling:
• Twitter: https://twitter.com/adamjwakeling
• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/
• YouTube: https://www.youtube.com/@TheProductDevelopmentPodcast
—
In this episode, we cover:
(00:00) Preview
(01:00) Introduction
(01:37) Varun's journey into Product Management
(02:38) Definitions of personalisation
(04:10) Key elements in recommendation models for PMs.
(07:40) Avoiding negatively impacting your metrics
(09:46) How to improve your product sense
(13:10) Best practices for personalisation in products
(23:40) Where to start in building recommendation features
(31:24) How to best use your data
(32:59) Challenges of maintaining data and algorithms
(37:44) Unintended impacts in personalisation features
(39:22) Building vs buying
(41:38) Key takeaways

Follow the podcast on Twitter: @proddevpodcast
Get in touch with the host, Adam Wakeling, on Twitter: @adamjwakeling and LinkedIn: @adam-wakeling

22 episoade

#Business #Adam Wakeling #Product Management