Turning a Negative Into a Positive With Julie Wade, Senior Director of Marketing at Taziki's Mediterranean Cafe

From Persona To Personal

Julie Wade is the Senior Director of Marketing at Taziki's Mediterranean Cafe. Her background includes franchise development, brand marketing, product development, and franchise relations in the food and beverage industry. At Taziki’s, Julie uses two decades of experience in advertising, strategic planning, marketing, and social media to elevate digital and physical guest experiences.

What you’ll learn in this episode:

How do you turn a negative situation into a positive one when unforeseen circumstances cause business to slow down? One restaurant became an advocate for its customers and turned up its restaurant business. So how did they do it?

During the summer of 2020, when a large part of the restaurant industry was struggling to survive during the pandemic, Taziki’s Mediterranean Cafe needed to find a way to continue serving food to customers who couldn’t come into the restaurant. While many customers ordered Taziki’s food using third-party delivery services, others enjoyed it through neighborhood drops. According to Julie Wade, Senior Director of Marketing at Taziki’s, this momentary altruistic gesture led to a larger customer base once restaurants reopened.

On this episode of From Persona to Personal, Roger Hurni welcomes Julie Wade, Senior Director of Marketing at Taziki’s Mediterranean Cafe, for a conversation about the various ways Taziki’s creatively navigated the pandemic. Julie shares how Taziki’s is using its mobile app to enhance the customer experience, why she’s concerned about the possibility of an economic downturn, and the worst advice she’s ever received. Don’t miss it!