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#44 - Attracting Adult Learners to Your Higher Ed Programs w/ Chris Rapozo from Hannon Hill
Manage episode 407422171 series 3560012
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My guest today is Chris Rapozo, Marketing Specialist at Hannon Hill. As an adult learner himself, Chris shares his personal story and insights on marketing to non-traditional students. He offers a unique perspective on the motivations and challenges of the non-traditional learner demographic that higher ed marketers want to attract.
Key Takeaways:
- Adult learners seek education with purpose - to grow personally and professionally. Marketers should emphasize how their programs can help students achieve their goals.
- Highlight student success stories as social proof. This builds trust and helps prospective students envision succeeding.
- Share the struggles too - overcoming challenges is part of the journey. This shows authenticity.
- Make the admissions process easy to navigate. Complexity causes frustration which makes students leave.
- Use personalization tools and chatbots on your website for customized experiences. This eliminates friction.
- Target social ads on platforms where adult learners spend time - LinkedIn and Facebook.
Connect with Chris:
- LinkedIn: https://www.linkedin.com/in/christopherrapozo/
- Twitter: https://twitter.com/RapozoChris
- Email: chris.rapozo@hannonhill.com
Connect with Hannon Hill:
Connect with John:
- LinkedIn: https://www.linkedin.com/in/johnazoni
- Learn more about UNVEILD: https://unveild.tv
- Join The Newsletter: https://unveild.tv/newsletter
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