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1. Solving the Pricing Challenge in a Digital Marketplace with Thomas Stockham, Head of Product at JobWise
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Pricing a product correctly is never easy, especially when it is multi-sided and has many different customers. That’s the challenge Thomas Stockham is facing currently as he figures out who to charge and how much to charge for Jobwise’s offering.
In this episode, Thomas shared with us the story of JobWise's creation and the difficulties his team faced in creating a niche recruiting software for the vocational industry.
Together we explore the various pricing models JobWise could pursue, evaluate pros and cons, and come up with a pricing strategy that would set up JobWise for long-term scale and success to enable the delivery of value to both employers and job seekers while revolutionizing the recruitment process.
Episode Highlights:
The good, bad, and ugly of subscription models
Defining pricing strategy for three customer segments: the school, the employer, and the applicant
Difference between the vocational market and tech market
Pros and cons of charging hiring managers vs schools vs job applicants for the use of Jobwise
Cost-based pricing, competitor-based pricing, and value-based pricing
Advantages of digital products over old-school ‘trusted’ systems
Frustrations of hiring managers using current market leaders for their hiring needs (i.e. Monster, Indeed, and LinkedIn)
Connect with our Guest:
LinkedIn | www.linkedin.com/in/thomasstockham/
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About Estee Estee Goldschmidt is a customer-obsessed, results-oriented and data-driven product leader. With extensive experience in strategy, product, marketing in the healthcare and beauty industries, she joins teams to solve complex revenue problems related to client conversion and retention.
Her motto for proof of concept is: test, reiterate, scale. Estee’s background is in a diverse set of fields ranging from founding startups to leading teams in multinational corporations.
Website | www.esteegoldschmidt.com
LinkedIn | www.linkedin.com/in/esteegoldschmidt/
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