How to Identify Your Niche Podcast Audience for Guest Appearances

Audacious Mamas - Grow, Heal, Thrive: Tips for Mompreneurs and Mama Wantrapreneurs

Audacious Mamas - Grow, Heal, Thrive: Tips for Mompreneurs and Mama Wantrapreneurs

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Advances in Care

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Advancing Cardiology and Heart Surgery Through a History of Collaboration 20:13

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On this episode of Advances in Care , host Erin Welsh and Dr. Craig Smith, Chair of the Department of Surgery and Surgeon-in-Chief at NewYork-Presbyterian and Columbia discuss the highlights of Dr. Smith’s 40+ year career as a cardiac surgeon and how the culture of Columbia has been a catalyst for innovation in cardiac care. Dr. Smith describes the excitement of helping to pioneer the institution’s heart transplant program in the 1980s, when it was just one of only three hospitals in the country practicing heart transplantation. Dr. Smith also explains how a unique collaboration with Columbia’s cardiology team led to the first of several groundbreaking trials, called PARTNER (Placement of AoRTic TraNscatheteR Valve), which paved the way for a monumental treatment for aortic stenosis — the most common heart valve disease that is lethal if left untreated. During the trial, Dr. Smith worked closely with Dr. Martin B. Leon, Professor of Medicine at Columbia University Irving Medical Center and Chief Innovation Officer and the Director of the Cardiovascular Data Science Center for the Division of Cardiology. Their findings elevated TAVR, or transcatheter aortic valve replacement, to eventually become the gold-standard for aortic stenosis patients at all levels of illness severity and surgical risk. Today, an experienced team of specialists at Columbia treat TAVR patients with a combination of advancements including advanced replacement valve materials, three-dimensional and ECG imaging, and a personalized approach to cardiac care. Finally, Dr. Smith shares his thoughts on new frontiers of cardiac surgery, like the challenge of repairing the mitral and tricuspid valves, and the promising application of robotic surgery for complex, high-risk operations. He reflects on life after he retires from operating, and shares his observations of how NewYork-Presbyterian and Columbia have evolved in the decades since he began his residency. For more information visit nyp.org/Advances…

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How to Identify Your Niche Podcast Audience for Guest Appearances In this episode, Steph discusses how to identify and define your ideal audience niche when trying to become a guest on podcasts. She covers:

Defining Your Audience (3:20)

Ask yourself what problems/solutions you address for your audience
Determine the who - demographics like gender, age, income level, life stage, interests, needs

Researching Potential Podcasts (11:00)

Look for shows that have guests
Listen to the host's tone and style - do they let guests fully explain offers?
Check if it's a good vibe/energy fit for you
See if they promote guests on show notes and social media

Finding The Right Niche Podcasts (17:40)

Focus on smaller, niche podcasts rather than huge popular ones
Look for podcasts popular among your current clients/audience
Survey your email list about their favorite podcasts
Search Facebook groups your audience is in for podcast recommendations

Key Takeaways

Define your ideal audience persona thoroughly
Research podcasts carefully - listen for fit with your offer/vibe
Ask your existing audience what podcasts they listen to
Target niche, smaller podcasts over huge popular ones

Grabe your Free PDF: How to Pitch a Podcast - Tips on getting podcast hosts' attention ** Get it here: audaciousmamas.com/how2pitchpods Thanks for Tuning in!! Wishing you the best on your journey to niche podcast guesting! Love, Steph xoxo!!

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Audacious Mamas - Grow, Heal, Thrive: Tips for Mompreneurs and Mama Wantrapreneurs