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Hibu's Partnership with Amazon Ads and How It Helps Your Small Business
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Craig Plummer, Director of Traffic Product Development at Hibu, joins us on the podcast today to discuss how Amazon Ads can support service based small business.
Starting in mid-2023, Hibu had the opportunity to partner with Amazon Ads to test Sponsored Display with a group of Hibu clients. Sponsored Display leverages Amazon Ads’ rich audience insights built from shopping and streaming signals, advanced AI, and machine learning technology to engage audiences across Amazon, Twitch and thousands of apps and websites.
Sponsored Display has long been used by businesses that sell on Amazon but recently expanded to include businesses not selling in the Amazon store – including many of the types of local businesses that Hibu specializes in helping, such as home services contractors, consumer services, automotive services, and travel and hospitality.
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➜ This episode: https://hibu.com/blog/marketing-solutions/how-hibu-fortified-one-client-s-digital-marketing-by-adding-amazon-ads-sponsored-display
Here at Hibu, we’re dedicated to helping small businesses across America succeed and grow. If you liked what you heard on this episode, make sure you subscribe and leave a review! As we discussed, sharing great reviews is key to succeeding online – even for a podcast.
Small Business Small Talk powered by Hibu gives you the insider expertise your local business needs to compete online. Small Business Small Talk brings you informative conversations with digital marketing experts who specialize in online marketing for small and medium-sized businesses.
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➜ Get a Free Digital Marketing Score for your Small Business: https://hibu.com/free-tools/online-performance-report
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