Urban Outfitters

Unboxing Ecommerce: Operations Behind Online Brands

James and Jennifer order from Urban Outfitters and James falls apart.
Why Urban Outfitters? They are a sophisticated family of demographic-oriented businesses.

Research included these sources:

• URBN: https://www.urbn.com/home
• Wikipedia: https://en.wikipedia.org/wiki/Urban_Outfitters
• Financial Times: https://markets.ft.com/data/equities/tearsheet/profile?s=URBN:NSQ
• Global Data: https://www.globaldata.com/company-profile/urban-outfitters-inc/
• Salesforce Buys Krux for $700 Million: https://www.businessinsider.com/salesforce-buys-krux-for-700-million-2016-10
• Skimlinks is acquired by retail marketing platform Connexity: https://techcrunch.com/2020/05/28/a-12-year-journey-ends-as-skimlinks-is-acquired-by-retail-marketing-platform-connexity/
• Taboola Completes Acquisition of Connexity: https://connexity.com/taboola-closes-connexity-acquisition/

Sites Mentioned:

• UO MRKT: https://www.urbanoutfitters.com/uo-mrkt-faqs
• Rakuten - https://www.rakuten.com/: Cash Back, deals and shopping rewards on the world’s largest selection of products and services.
• Clarity by Microsoft - https://clarity.microsoft.com/: Clarity is a free tool that captures how people use your site. Setup is easy and you'll start getting data in minutes.
• Qualtrics - https://www.qualtrics.com/: Experience Management (XM) software.
• Krux (now Salesforce Data Cloud for Marketing) - https://www.salesforce.com/products/data-cloud-marketing/?mc=DMP: Activate your customer data with Data Cloud for Marketing.
• Skim Links - https://skimlinks.com/: Skimlinks affiliates product links from commerce content.

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Have a brand/shopping experience you want us to review? Send us a message at [e-mail]

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com